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Logos: features and implementation for success

Posted: Thu Dec 12, 2024 4:22 am
by nurnobi24
It is the cherry on the cake that defines the graphic identity of your business. We tell you what you need to succeed.

You already have a name, an audience, and some services for your business, and perhaps you already have a store to sell the products you are passionate about. What's next? Create a graphic identity that distinguishes you from other competing businesses. Yes, we're talking about logos and everything that goes into their creation, design, and what you can do to have your own.

Table of contents

1 What is a logo?
1.1 Characteristics of a logo
1.2 Memorable
1.3 Simple
2 Durability
2.1 Understandable.
2.2 How to make a logo?
What is a logo?
A logo could be defined as the graphic and/or linguistic expression of a brand that distinguishes it from others.

That?!

Yes, a logo can be composed of letters, symbols, textures in multiple combinations depending on the needs of your business.

Characteristics of a logo
The graphic identity of your business establishes the brand that it leaves in people's minds. Just think of the different logos you see every day: Burger King, Adidas, Zara, convenience chinese overseas asia phone number data stores, ice cream, in short, everything you buy and use has a brand that distinguishes them. And they all have the following characteristics:

Memorable
One of the things that makes a brand popular is the fact that the logo reminds people of who you are and what you do, according to research by Jonah Berger . If a logo is done well, people remember you in less than 10 seconds.

Image

Except for Google, we can't think of logos here with a lot of embellishments or colors. This is because we tend to remember precise details about brands and even conversations with people. You're always looking for how to remember details about a person, something that distinguishes them from others, the same goes for logos.

Consider your brand values ​​and look for the professional who can reflect them in your brand, as this becomes what people can remember about you.

Anything that hinders the communication of a message creates noise, interference... and if in something as concentrated as a logo we have too much information to process and interpret, it will create noise. #ThankUNext

Durability
This is perhaps the most difficult characteristic to achieve in a logo. Let's take Coca Cola as an example, which has a logo that has not changed much in over 100 years. This is achieved by appropriating the values ​​behind its products. In itself, the logo is fun, fluid and cheerful. One of the secondary characteristics inherent to durability is the temporality of the design; it cannot be subject to trends, but must adapt to the needs stated in the brief.

Understandable.
The legibility of a logo is perhaps the most important characteristic it has, since the more people can understand what your company is, the more people will buy from you. And it is perhaps the one that determines the success of said logo. Besides, if it manages to transmit the right message, you've already done it.

Have you Googled your favorite logo yet? This phrase didn't exist before 2004, when the geniuses behind Google created Google Images.


How to make a logo?
The process of making a successful logo can be summarized in 4 steps.

Brief . This is where it all starts. You can get different consultations with various professionals (including us ;)) and you should have the following information at hand: your business line, geographic location, types of products and/or services you offer, price ranges and most importantly, the type of audience you plan to reach and where you need to put it.
All of this is necessary for your graphic identity to be a success among your clients. The designer will send you a few sketches that you will have to approve before he starts working on the final design.
Research . Once you have the designs in hand, you can start looking for similar identities or logos on the market or perform a Google image search. This is to avoid problems with intellectual property and confusion with other brands.
Evaluation . This step is essential after you have the “final artwork.” Print it out, pass it around to your closest friends, have several eyes look at it and check their opinions. This is the time to make any relevant changes: adjusting the fonts, textures, colors.
Reproduction . Once you have the final artwork that makes you cry with joy when you see it, it's time to think about where you're going to put it. The logo should be able to be understood even in colored pencils and look amazing in offline ads, such as on a bus or a billboard on the facade of a building.
Installation . The last step is to implement everything: flyers, printed shirts, mugs, facade, the sky is the limit to see your brand everywhere.
Remember that quality has a price that you can negotiate when running your business. There are people who charge by the hour, by the piece or even by the project, so we recommend that you have a deep conversation with the creatives who will create the entire graphic identity of your brand.