What is SEM and how does it work?
Posted: Thu Dec 12, 2024 4:22 am
Would you like to generate traffic to your website in a short period of time? Have you thought about making sales? SEM marketing campaigns are alternatives to help your business increase visits and bring effective conversions.
We invite you to continue reading the post for guidance.
Table of contents
1 What is SEM?
2 What are the important metrics for SEM?
2.1 Quality Score
2.2 Impression share
2.3 CTR- Click-through rate
2.4 Conversions
2.5 What are the advantages of SEM?
2.6 Campaign segmentation
2.7 Get qualified traffic
2.8 Customer acquisition
2.9 Budget control
2.10 Ads Monitoring
2.11 How to run a campaign on Google Ads?
2.12 Locate the Keyword
2.13 Formulate the announcement in Ads
2.14 Measurement and optimization
2.15 Conclusion
What is SEM?
SEM = Search Engine Marketing
It is supported by the promotion of sponsored ads using keywords aligned with the buyer persona and the Google Ads platform.
To do this, objective-based campaigns are carried out that help certain products increase their visibility within the search engine par excellence, Google.
This helps both large and small businesses improve their online positioning with minimal investment and generate effective sales.
Although the campaign may seem expensive, it does not represent a large investment compared to other traditional marketing processes that require a high and tight budget.
In this way, starting with small steps, it is possible to put together a plan with Google Ads , just by making a few configurations that add up to a global campaign.
What are the important metrics for SEM?
As with other disciplines, paid advertising involves a set of essential and necessary terminologies to become familiar with.
Here are some concepts related to SEM:
Quality Score
It is a key factor in evaluating the user experience, taking into account parameters that intervene in the evaluation of the notice:
PPC ad quality and relevance.
Keywords used.
Destination pages or landing page.
Based on these criteria, evaluations are carried out to improve and optimize in order to obtain a performance of the Quality Score factor.
Impression share
This calculation is obtained from the number of times the ad appears in relation to the average number of impressions that could be achieved.
For example, if the ad appears less frequently, it is necessary to chinese overseas america phone number data increase the budget so that the bids are profitable and the visibility of the advertisement is improved.
In this way, campaigns are optimized in order to improve ads and connect with the target audience without much effort.
CTR- Click Through Rate
Given by the number of clicks that an advertisement receives based on a % of profitability obtained between: clicks/impressions and its result is known as the CTR.
Keep in mind that the calculation is based on each keyword used and that a low % is an indication that the term used is not effective for the target audience's search and therefore should be changed or closely monitored.
Conversions
These are actions that the user completes in response to an objective that you have planned at the beginning of the promotion, for example:
Make a purchase of a product.
Fill out a form to complete a future purchase.
Subscribe to a newsletter.
To know how timely the campaign has been, it is essential that you track it using a tracking system that helps detect the performance and ROI of SEM advertising.
What are the advantages of SEM?
These are some of the benefits that they provide and add to your brand's growth strategies:
Campaign segmentation
It is possible to create campaigns under a structure of different target audiences by choosing between:
Sex
Location
Age
Interests or tastes
This is how the advertising plan is segmented and the best ad is chosen, and how effective is it? In this way, small market segments are reached but with greater profitability for your business.
Get qualified traffic
By getting visitors that are aligned with the products offered in your business . This alternative works to enhance the image and connect what you sell with the right buyer persona.
Through these actions, strategic visits to the website are increased and the time to reach the target is shortened, in order to retain visitors with high potential to become consumers.
Customer acquisition
It is a tactic that generates a set of leads and thus addresses the possibility of obtaining potential clients from different places.
The idea is to create brand visibility and attract the attention of users, which will vary depending on the scope and geographic location where the promotion is carried out.
Budget control
When applying SEM, you are at the helm of your campaign, meaning you can choose:
How much to invest?
What is the ideal keyword?
How many clicks has a certain keyword generated?
This way, you will have control and verify the functionality of advertising through Google Ads.
Ads Monitoring
In just a couple of clicks, you can view and detect the progress and advancement of the ad.
Thus, the results obtained in the advertisement are monitored, in order to evaluate the keyword and verify relevant information:
How many clicks do users make?
How many are the total impressions?
What is the cost?
This attribute makes paid advertising develop through an action plan that helps you assess productivity to continue or complete the strategy.
How to run a campaign on Google Ads?
An appropriate strategy is aligned with aspects that determine the success of advertising in Ads. To do this, you have to focus on parameters such as:
Locate the Keyword
To select a keyword, you must specify the following:
What products are you going to sell?
Who is the target audience?
Search volume if the keywords are generic or long tail.
Formulate the announcement in Ads
If you have already decided on the guidelines outlined in the previous point, it is time to implement the SEM action plan, adjusting to:
Bidding budget.
Use an ad group based on the keywords to be used.
Use a design and employ content for each product you are going to offer.
Measurement and optimization
The work does not end after launching the campaign, since it requires constant optimization and review of the advertising .
To do this, the keywords, clicks and performance generated from the proposed ad design must be checked and tracked.
Conclusion
Before starting to formulate the SEM action plan, it is vital to prioritize the selection of keywords that fit your product's brand.
You will probably need knowledge and experience to achieve an opportune combination of keywords and type of ad . Therefore, we invite you to consult us with any concerns, if you wish,
We invite you to continue reading the post for guidance.
Table of contents
1 What is SEM?
2 What are the important metrics for SEM?
2.1 Quality Score
2.2 Impression share
2.3 CTR- Click-through rate
2.4 Conversions
2.5 What are the advantages of SEM?
2.6 Campaign segmentation
2.7 Get qualified traffic
2.8 Customer acquisition
2.9 Budget control
2.10 Ads Monitoring
2.11 How to run a campaign on Google Ads?
2.12 Locate the Keyword
2.13 Formulate the announcement in Ads
2.14 Measurement and optimization
2.15 Conclusion
What is SEM?
SEM = Search Engine Marketing
It is supported by the promotion of sponsored ads using keywords aligned with the buyer persona and the Google Ads platform.
To do this, objective-based campaigns are carried out that help certain products increase their visibility within the search engine par excellence, Google.
This helps both large and small businesses improve their online positioning with minimal investment and generate effective sales.
Although the campaign may seem expensive, it does not represent a large investment compared to other traditional marketing processes that require a high and tight budget.
In this way, starting with small steps, it is possible to put together a plan with Google Ads , just by making a few configurations that add up to a global campaign.
What are the important metrics for SEM?
As with other disciplines, paid advertising involves a set of essential and necessary terminologies to become familiar with.
Here are some concepts related to SEM:
Quality Score
It is a key factor in evaluating the user experience, taking into account parameters that intervene in the evaluation of the notice:
PPC ad quality and relevance.
Keywords used.
Destination pages or landing page.
Based on these criteria, evaluations are carried out to improve and optimize in order to obtain a performance of the Quality Score factor.
Impression share
This calculation is obtained from the number of times the ad appears in relation to the average number of impressions that could be achieved.
For example, if the ad appears less frequently, it is necessary to chinese overseas america phone number data increase the budget so that the bids are profitable and the visibility of the advertisement is improved.
In this way, campaigns are optimized in order to improve ads and connect with the target audience without much effort.
CTR- Click Through Rate
Given by the number of clicks that an advertisement receives based on a % of profitability obtained between: clicks/impressions and its result is known as the CTR.
Keep in mind that the calculation is based on each keyword used and that a low % is an indication that the term used is not effective for the target audience's search and therefore should be changed or closely monitored.
Conversions
These are actions that the user completes in response to an objective that you have planned at the beginning of the promotion, for example:
Make a purchase of a product.
Fill out a form to complete a future purchase.
Subscribe to a newsletter.
To know how timely the campaign has been, it is essential that you track it using a tracking system that helps detect the performance and ROI of SEM advertising.
What are the advantages of SEM?
These are some of the benefits that they provide and add to your brand's growth strategies:
Campaign segmentation
It is possible to create campaigns under a structure of different target audiences by choosing between:
Sex
Location
Age
Interests or tastes
This is how the advertising plan is segmented and the best ad is chosen, and how effective is it? In this way, small market segments are reached but with greater profitability for your business.
Get qualified traffic
By getting visitors that are aligned with the products offered in your business . This alternative works to enhance the image and connect what you sell with the right buyer persona.
Through these actions, strategic visits to the website are increased and the time to reach the target is shortened, in order to retain visitors with high potential to become consumers.
Customer acquisition
It is a tactic that generates a set of leads and thus addresses the possibility of obtaining potential clients from different places.
The idea is to create brand visibility and attract the attention of users, which will vary depending on the scope and geographic location where the promotion is carried out.
Budget control
When applying SEM, you are at the helm of your campaign, meaning you can choose:
How much to invest?
What is the ideal keyword?
How many clicks has a certain keyword generated?
This way, you will have control and verify the functionality of advertising through Google Ads.
Ads Monitoring
In just a couple of clicks, you can view and detect the progress and advancement of the ad.
Thus, the results obtained in the advertisement are monitored, in order to evaluate the keyword and verify relevant information:
How many clicks do users make?
How many are the total impressions?
What is the cost?
This attribute makes paid advertising develop through an action plan that helps you assess productivity to continue or complete the strategy.
How to run a campaign on Google Ads?
An appropriate strategy is aligned with aspects that determine the success of advertising in Ads. To do this, you have to focus on parameters such as:
Locate the Keyword
To select a keyword, you must specify the following:
What products are you going to sell?
Who is the target audience?
Search volume if the keywords are generic or long tail.
Formulate the announcement in Ads
If you have already decided on the guidelines outlined in the previous point, it is time to implement the SEM action plan, adjusting to:
Bidding budget.
Use an ad group based on the keywords to be used.
Use a design and employ content for each product you are going to offer.
Measurement and optimization
The work does not end after launching the campaign, since it requires constant optimization and review of the advertising .
To do this, the keywords, clicks and performance generated from the proposed ad design must be checked and tracked.
Conclusion
Before starting to formulate the SEM action plan, it is vital to prioritize the selection of keywords that fit your product's brand.
You will probably need knowledge and experience to achieve an opportune combination of keywords and type of ad . Therefore, we invite you to consult us with any concerns, if you wish,