We invite you to continue reading the following post to find out, how are they similar? And what are the benefits of using them?
Marketing and Advertising
Table of contents
1 What is Marketing?
1.1 What is a marketing strategy?
1.1.1 Specific
1.1.2 Measurable
1.1.3 Achievable
1.1.4 Relevant
1.1.5 Time
1.2 What are the benefits of marketing?
1.2.1 Strengthening the solidity of SMEs
1.2.2 Connect the brand with the target
1.2.3 Increase market position
1.2.4 Optimize ROI
1.3 What is advertising?
1.4 What are the key differences between marketing and advertising?
1.5 What are the advantages of advertising?
1.5.1 Implement various formats
1.5.2 Segment the target
1.5.3 Encourage mass promotion
1.6 Conclusion
What is Marketing?
It is based on a set of actions that companies use to communicate and exchange product and service offers to certain customers. In this way, aligned guidelines are applied based on what you sell, in order to generate a favorable interaction between the parties involved.
Also, through the process of communicating with customers, it is gambling data vietnam essential that you make your product offering known and focus on maintaining a positive relationship that will help sustain what you are offering.
On the other hand, it will be necessary to study the characteristics that are part of the company such as:
What type of product are you going to sell?
What are the priority goals?
How often are sales made?
What kind of prospects do you want to get?
This discipline will allow you to monitor the behavior of markets and consumers who feel empathy for what you offer.
From there, you will have the opportunity to make decisions that favor the commercial promotion of what you seek to promote. Therefore, you will be promoting the company under parameters that position it in relation to the adversary.
In addition, with the commercial tactics you implement, you will contribute to the retention and increase of sales of new customers who empathize with the brand.
What is a marketing strategy?
It is a procedure focused on using resources and tools according to parameters of: product, price, distribution and promotion that allow taking advantage according to the business sector .
However, to implement a marketing plan you need to focus on objectives that meet SMART criteria , such as:
Specific
By determining and specifying the goal you want to achieve, for example: increasing leads by 20%.
Measurable
When identifying, what instruments should be used to quantify the metrics? This way, it is verified whether the objectives have been met or whether they need to be modified to achieve what is required.
Achievable
It is essential that the results are realistic in order to achieve what you want to achieve. In this way, you will not have misaligned objectives or objectives that counteract the stated goals.
Relevant
Depending on the company's purpose, it is vital to prioritize objectives or show correlation with what is sought to be achieved. It would not work to select the goal and not link it to the objectives to be achieved.
Time
Based on the time assigned to the fulfillment of each goal, that is, the expiration period.
As you can see, each goal of your company must be well defined under an objective that is achievable in the short, medium or long term.
What are the benefits of marketing?
Whether you are an entrepreneur or have your own business, you will have the opportunity to connect with the appropriate buyer persona and thereby establish a connection with the target market.
Therefore, by applying marketing strategies, you will have the following benefits, including:
Strengthening the solidity of SMEs
Its application allows businesses and small companies to boost themselves and be visible in relation to those brands that do not use marketing.
Connecting the brand with the target
When targeting a target audience, it is common to use guidelines that add up to publicize and increase the visibility of what you are selling. This way, you will implement solutions according to the market you want to target and in order to generate progress.
Increase market position
Through actions that generate brand ranking within a market that is sometimes competitive. In this way, monitoring can be carried out regarding: what are the indicated guidelines? Is it feasible according to the segmentation of the industry?
Optimize ROI
Using this metric, you can measure the benefit and return on investment. It is a measure that allows you to quantify the priority and verify how effective the campaign has been.
