7 basic steps to position on
Posted: Thu Dec 12, 2024 4:21 am
Are you looking to improve the visibility of your online business? You don't know where to start? Google positioning has become a fundamental piece for any digital brand you want to promote.
Today we want to share with you some essential steps to complement or review the implementation of the strategy applied to optimize the visibility of the website. We invite you to continue reading!
Table of contents
1 Why should organic positioning be improved?
1.1 What are the 7 essential steps to rank on Google?
1.1.1 Improve your website
1.1.2 Plan a strategy of keywords to position
1.1.3 Generate a digital content plan
1.1.4 Add graphic and visual resources to the website
1.1.5 Encourage users to interact with digital publications
1.1.6 Index what you want to rank on the website
1.1.7 Implement do follow and no follow linking
1.2 Conclusion
Why should you improve your organic positioning?
Taking steps focused on SEO positioning is essential for any digital business, whether it is a website or an e-commerce site.
Keep in mind that by ignoring SEO tactics or strategy, you could reduce the likelihood of connecting with your digital brand's audience and therefore have a lower chance of being an option to establish a connection with the ideal client.
For this reason, today we want to share with you some basic actions to provide you with tips to strengthen the optimization of your website and improve online visibility.
What are the 7 essential steps to rank on Google?
It is ideal to maintain a set of guidelines to improve the organic visibility strategy of your website . But how to do it? What is the next step to position yourself on Google ? Here are some to achieve it:
Improve your website
To achieve web optimization, it will not be enough to offer an attractive design using visual resources, but you will have to focus on essential aspects such as improving speed and loading times.
In addition, actions must be implemented to improve intuitive navigation, using visual content aligned with the digital brand message. Therefore, it is vital that you manage graphic design and SEO of content focused on the product you are going to offer.
To do this, you can use images, video and other resources that you must enter in the sitemap.xml and robots.txt.
Ideally, you should adjust to the tools, since they will help you gambling data usa better index the content to promote its visibility and increase the probability of being found by the target audience.
Another essential aspect of your website is to be responsive, that is, a site optimized for mobile devices. To do this, you can apply tools that optimize loading speed , such as Google Page Speed Insights.
You can try the tool for free: SEO analysis and website audit
Plan a strategy of keywords to position
You may be wondering, how do I start? Keywords are essential elements that will help you define what is the appropriate term to connect with the audience? And also, how to address or what content to create for the buyer persona?
Keep in mind that when choosing a keyword, the use of SEO tools such as Ubersuggest and many others will help you find out which keyword is the most or least competitive? In which region is the highest search volume located?
In addition, it is ideal to combine keywords with high search volume and long tail keywords. This combination increases the probability of optimizing positioning in the SERPs and will allow you to connect with the search intent of users.
Generate a digital content plan
Based on the selected keywords, the creation of content focused on searches through Google begins. In this regard, it is vital to have a blog section within the website, to keep you continuously publishing digital texts and thereby make yourself known to visitors.
This section usually contributes to the online positioning of the website or virtual store. It is also an alternative to attract a target audience interested in obtaining solutions that you could provide through attractive content within the blog.
Add graphic and visual resources to the website
It is important that you keep incorporating visual images continuously. Keep in mind that these graphic resources allow the visitor to have a better understanding of your product(s) or service(s).
Among the tools that help optimize your brand's visual communication and therefore influence a better user experience are the following:
Infographics
Video
Images
Encourage users to interact with digital publications
How to achieve this? At this point, implement combined content by mixing valuable texts with images that complement the information .
The idea is to encourage users who are on the website to participate in the comments section. This way you will have the opportunity to find out how valuable what was written was and what aspects should be improved.
To do this, apply a call to action focused on promoting debate and contributing the little bit of learning that contributes to the content you have written.
Index what you want to rank on the website
Perhaps it has happened to you that you place all the pages of your website with the meta tag in index, that is, you tell the robottext to index the texts even when you do not need all the information within the web to require it.
For example:
Pages such as Contact and Privacy Policies are sections that are not of interest and do not contribute to the online visibility of an online business.
Keep in mind that the less work you put on Google's robot, the more you can help make your website visible with timely content for Internet users.
Implements do follow and no follow linking
Here, only consider those links that are beneficial for you in tracking, i.e., do-follow. At this point, focus on this type of links, but without overusing them and use them in the internal linking of the posts that have more visits.
Today we want to share with you some essential steps to complement or review the implementation of the strategy applied to optimize the visibility of the website. We invite you to continue reading!
Table of contents
1 Why should organic positioning be improved?
1.1 What are the 7 essential steps to rank on Google?
1.1.1 Improve your website
1.1.2 Plan a strategy of keywords to position
1.1.3 Generate a digital content plan
1.1.4 Add graphic and visual resources to the website
1.1.5 Encourage users to interact with digital publications
1.1.6 Index what you want to rank on the website
1.1.7 Implement do follow and no follow linking
1.2 Conclusion
Why should you improve your organic positioning?
Taking steps focused on SEO positioning is essential for any digital business, whether it is a website or an e-commerce site.
Keep in mind that by ignoring SEO tactics or strategy, you could reduce the likelihood of connecting with your digital brand's audience and therefore have a lower chance of being an option to establish a connection with the ideal client.
For this reason, today we want to share with you some basic actions to provide you with tips to strengthen the optimization of your website and improve online visibility.
What are the 7 essential steps to rank on Google?
It is ideal to maintain a set of guidelines to improve the organic visibility strategy of your website . But how to do it? What is the next step to position yourself on Google ? Here are some to achieve it:
Improve your website
To achieve web optimization, it will not be enough to offer an attractive design using visual resources, but you will have to focus on essential aspects such as improving speed and loading times.
In addition, actions must be implemented to improve intuitive navigation, using visual content aligned with the digital brand message. Therefore, it is vital that you manage graphic design and SEO of content focused on the product you are going to offer.
To do this, you can use images, video and other resources that you must enter in the sitemap.xml and robots.txt.
Ideally, you should adjust to the tools, since they will help you gambling data usa better index the content to promote its visibility and increase the probability of being found by the target audience.
Another essential aspect of your website is to be responsive, that is, a site optimized for mobile devices. To do this, you can apply tools that optimize loading speed , such as Google Page Speed Insights.
You can try the tool for free: SEO analysis and website audit
Plan a strategy of keywords to position
You may be wondering, how do I start? Keywords are essential elements that will help you define what is the appropriate term to connect with the audience? And also, how to address or what content to create for the buyer persona?
Keep in mind that when choosing a keyword, the use of SEO tools such as Ubersuggest and many others will help you find out which keyword is the most or least competitive? In which region is the highest search volume located?
In addition, it is ideal to combine keywords with high search volume and long tail keywords. This combination increases the probability of optimizing positioning in the SERPs and will allow you to connect with the search intent of users.
Generate a digital content plan
Based on the selected keywords, the creation of content focused on searches through Google begins. In this regard, it is vital to have a blog section within the website, to keep you continuously publishing digital texts and thereby make yourself known to visitors.
This section usually contributes to the online positioning of the website or virtual store. It is also an alternative to attract a target audience interested in obtaining solutions that you could provide through attractive content within the blog.
Add graphic and visual resources to the website
It is important that you keep incorporating visual images continuously. Keep in mind that these graphic resources allow the visitor to have a better understanding of your product(s) or service(s).
Among the tools that help optimize your brand's visual communication and therefore influence a better user experience are the following:
Infographics
Video
Images
Encourage users to interact with digital publications
How to achieve this? At this point, implement combined content by mixing valuable texts with images that complement the information .
The idea is to encourage users who are on the website to participate in the comments section. This way you will have the opportunity to find out how valuable what was written was and what aspects should be improved.
To do this, apply a call to action focused on promoting debate and contributing the little bit of learning that contributes to the content you have written.
Index what you want to rank on the website
Perhaps it has happened to you that you place all the pages of your website with the meta tag in index, that is, you tell the robottext to index the texts even when you do not need all the information within the web to require it.
For example:
Pages such as Contact and Privacy Policies are sections that are not of interest and do not contribute to the online visibility of an online business.
Keep in mind that the less work you put on Google's robot, the more you can help make your website visible with timely content for Internet users.
Implements do follow and no follow linking
Here, only consider those links that are beneficial for you in tracking, i.e., do-follow. At this point, focus on this type of links, but without overusing them and use them in the internal linking of the posts that have more visits.