Web positioning: being in position 1 in 9 steps

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nurnobi24
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Joined: Thu Dec 12, 2024 4:00 am

Web positioning: being in position 1 in 9 steps

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A couple of years ago, organic positioning did not count as part of your business' visibility. However, for a few decades now, having a website with digital visibility in the top spots or positions on Google has become essential.

Today we'll tell you how to achieve positioning for your website. And what steps should you follow? By continuing to read, you'll learn more details.

Table of contents

1 What is web positioning?
1.1 What are the 9 steps to SEO positioning of your digital business?
1.1.1 1. Know your users
1.1.2
1.1.3 2. Create digital content in different formats according to the reader
1.1.4 3. Using and creating posts on your blog
1.1.5 4. Optimize the user experience
1.1.6 5. Create attractive texts for the user
1.1.7 6. Index only what is strictly necessary to rank
1.1.8 7. Promote user participation on your website
1.1.9 8. Create free links that generate organic visits
1.1.10 9. Strengthen loyalty, optimize and generate traffic!
1.2 Conclusion
What is web positioning?
Also known as search engine positioning, or according to the meaning “Search Engine Optimization” is based on optimization coupled with techniques used by search engines including: Google, Bing, Yahoo focused on improving the online visibility of a website.

Don't forget! Once you create the website, you will have a digital showcase to make yourself known to an audience, but it will not be enough, since, depending on the SEO actions you apply, you will be able to optimize your website.

So, below we explain how to improve the positioning of your website. You just have to follow the guidelines that will help you achieve a better ranking in the SERPs, keep reading!

What are the 9 steps to SEO positioning of your digital business?
Among some actions or step-by-step instructions to achieve or improve the position of the digital business, there are some guidelines to follow, such as:

1. Know your users
This first aspect is essential to determine who you are targeting. That is, who is your buyer persona? This way you can focus and use better content marketing tactics.

To do this, you can start with Keyword research and use tools such as Google Keyword Tool and Google trends, as a complement to identify potential keywords between the product, service and the user.

This way, you can start from a reference or keywords that will allow you to create a content plan aligned with the concerns of potential users and thus be able to respond to the requirements of a certain question.

Remember! Text generation must be aligned with responses based on human needs and focus on aspects focused on how to solve user problems?


2. Create digital content in different formats depending on the reader
Once you have identified who your buyer persona is, it is appropriate to formulate actions focused on creating posts, infographics, videos or any digital resource within the web that responds to the needs of your product's consumers.

By creating content focused on satisfying user searches, you can improve web positioning and thus reach the 1st positions in the SERPs.

3. Use and create posts on your blog
This digital section contributes to improving the visibility of your product, but how? It is essential that you plan a couple of texts taking advantage of keyword research and begin to formulate content that attracts and increases brand reputation.

In this way, you create a set of posts that generate a connection with that consumer interested in what you sell, its attributes, and many aspects that you consider essential to your digital business.

In addition, you will strengthen attributes that contribute to SEO positioning, including:

Strengthen domain authority : That is, depending on what you write, other blogs will be able to link to you and help your domain as a whole to improve brand reputation.
Create relationships : If you create digestible content, you will be able to get users to share the link and improve quality traffic to your website.
Get more visits : Qualified traffic can be generated through the informative portal or blog. In other words, you will remain visible to users and with this, your brand identity will be stronger depending on who visits your website.
4. Optimize the user experience
Here, do your best to keep the user on the site for longer. To do this, check how long does the page take to load? Keep in mind that the faster the user loads, the more comfortable they will feel with the website.

Therefore, focus on favoring web design, CTA, visual structure of content and intuitive navigation. Each factor will add up to ensure that the online visitor stays longer.

Also, reduce the size of images, videos and online resources that gambling data turkey slow down the website's loading speed. To do this, consider tools such as: PageSpeed ​​Insights , GTMetrix and AMP for responsive design.

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5. Create attractive texts for the user
This step is based on offering answers according to the Internet user's intentions, that is, precise answers in order to satisfy the user's search.

So once the visitor finds the solution within the text, you can keep them on your website longer and create a connection or affinity through the resource you are offering.

On the other hand, content with added value could help other websites link to you, that is, get backlinks that enhance the domain authority.

6. Index only what is strictly necessary to rank
A very common mistake for all websites is to index everything on the website. However, only focus on indexing what is appropriate for Googlebot to crawl.

Thus, only use no-index tags to avoid indexing and, if possible, include sitemaps to ensure that the website has a correct crawl of the formats and digital content within the page.

7. Promote user participation on your website
How to achieve this? It will all depend on the content and formats used for a tactic that adds value and empathizes with your business's buyer persona.

For example, use CTAs or calls to action at the end of each post, asking for an opinion regarding what was written. This will be a plus that will help and contribute to the user being able to contribute and perhaps leave a question regarding the topic.

Also, by including social media buttons and channels used for sharing, whether on Facebook, WhatsApp, Linkedin, Pinterest. But, don't go overboard with the inclusion of buttons, only add the most useful and popular ones.

8. Create free links that generate organic visits
Are you starting that digital business, and you don't have enough budget for link building? It doesn't matter, you can start by inserting links on social networks that increase visits to your website.

Even within comments on websites, aligned to your sector, you can drive traffic to your online portal. Google will consider this as a factor, to give better visibility to the website.

9. Strengthen loyalty, optimize and generate traffic!
To achieve better rankings and increase continuous flow to the website, it is necessary to focus on the content and the different actions or ways in which you present your brand information.

Keep in mind that this step requires trial and error, meaning that you may not get it overnight. Therefore, a step-by-step plan like the one mentioned in the post will add up to achieving and obtaining effective web positioning.

Conclusion
Remember, efforts based on SEO positioning strategies will be actions that will add up to enhance your brand's online presence.

And to do this, you can start by developing a step-by-step SEO plan that aligns your digital business with: attracting new online visitors that later become leads, strengthening brand reputation and, over time, building customer loyalty.

And tell us, what SEO steps or actions are you applying to generate potential visits to your website? If you wish, in our Digital Agency we offer you advice aligned to any digital project, where you wish to strengthen web positioning.
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