What is user experience and why is it key for your business?
Posted: Thu Dec 12, 2024 3:47 am
You've probably heard the term user experience (UX) before. Although it's trendy, it can cause confusion regarding its meaning and importance, often being confused with usability. To clear up any doubts, we'll clarify what it is and why it's key to take it into account on your website or app.
What is user experience?
User experience, also called User Experience (UX), is a set of factors related to the process of a user's interaction with a company's products or services. As a 99 acres phone number data result of digital transformation, this concept is usually applied to interaction with websites and applications.
Have you ever visited a website and left after a few seconds because it didn't make a good impression? Why was it loading so slowly? Or maybe because it made you feel distrustful? All of these perceptions and emotions are what make up the user experience on a website.
The term user experience became popular in 1993 , when psychologist and usability engineering expert Donald Norman created a department at Apple to improve the user experience with its computers. In this video he explains, in a simple way, the concept that sometimes seems complex:
The user experience design process
During the process of designing a website , it is crucial to implement actions focused on improving the user experience. An effective practice is to carry out A/B testing, since predicting user behavior accurately can be complicated.
Are you getting users to meet the stated objective? Analyzing how users interact with your website or app is key to knowing if you are meeting their needs. This analysis will allow you to adjust the user-centered design, improving both functionality and ease of use.
As we have explained in previous posts, an attractive design is of little use if it is not focused on your target audience. At the same time, an SEO positioning strategy will be ineffective if the user experience is negative. The reason? Search engines consider UX an essential factor for positioning.
user experience and SEO
Elements that influence UX
The positive or negative perception that users have of a website depends on several factors related to design, such as:
Usability
Refers to the ease of use of your website. It should be intuitive and not cause confusion when browsing. To ensure good usability, there are tools such as Hotjar, which analyze aspects such as user clicks.
Design
The design of a website has a direct impact on user experience, because it is the first thing that catches their attention. But it also determines how they interact with the pages and how they perceive their functionality and value.
Accessibility
Refers to the ability of your website to be used by as many people as possible, including those with visual or hearing difficulties, regardless of the device they use.
But other factors related to the user also have an influence , which refer more to their emotions, context and expectations.
user experience design
Tips to improve the user experience of a website
To optimize the user experience of your website, you can start by asking yourself: did the user who arrived at your website easily find what they were looking for? Did they achieve their objective? If the answer is no, these tips will help you improve it:
Invest in a professional , attractive and intuitive design. To do this, you should have an expert web designer who will implement a simple and easy-to-understand navigation design.
Make sure your website is useful by always offering valuable content. Regularly optimize your content, make sure it is clear and readable, well structured and has basic SEO work done so that your potential customers can find it.
Analyze its performance and loading time. We are increasingly impatient, so a fast website will increase user satisfaction and give you a competitive advantage over the competition.
Opt for a visual identity and coherent communication , in line with the brand image. This will inspire confidence and credibility in the message we transmit.
Analyze and measure periodically. How users navigate, tracking visits (bounce rate, dwell time, calls to action, etc.) You can use free tools like Google Analytics , or leave it in the hands of digital marketing experts.
What is user experience?
User experience, also called User Experience (UX), is a set of factors related to the process of a user's interaction with a company's products or services. As a 99 acres phone number data result of digital transformation, this concept is usually applied to interaction with websites and applications.
Have you ever visited a website and left after a few seconds because it didn't make a good impression? Why was it loading so slowly? Or maybe because it made you feel distrustful? All of these perceptions and emotions are what make up the user experience on a website.
The term user experience became popular in 1993 , when psychologist and usability engineering expert Donald Norman created a department at Apple to improve the user experience with its computers. In this video he explains, in a simple way, the concept that sometimes seems complex:
The user experience design process
During the process of designing a website , it is crucial to implement actions focused on improving the user experience. An effective practice is to carry out A/B testing, since predicting user behavior accurately can be complicated.
Are you getting users to meet the stated objective? Analyzing how users interact with your website or app is key to knowing if you are meeting their needs. This analysis will allow you to adjust the user-centered design, improving both functionality and ease of use.
As we have explained in previous posts, an attractive design is of little use if it is not focused on your target audience. At the same time, an SEO positioning strategy will be ineffective if the user experience is negative. The reason? Search engines consider UX an essential factor for positioning.
user experience and SEO
Elements that influence UX
The positive or negative perception that users have of a website depends on several factors related to design, such as:
Usability
Refers to the ease of use of your website. It should be intuitive and not cause confusion when browsing. To ensure good usability, there are tools such as Hotjar, which analyze aspects such as user clicks.
Design
The design of a website has a direct impact on user experience, because it is the first thing that catches their attention. But it also determines how they interact with the pages and how they perceive their functionality and value.
Accessibility
Refers to the ability of your website to be used by as many people as possible, including those with visual or hearing difficulties, regardless of the device they use.
But other factors related to the user also have an influence , which refer more to their emotions, context and expectations.
user experience design
Tips to improve the user experience of a website
To optimize the user experience of your website, you can start by asking yourself: did the user who arrived at your website easily find what they were looking for? Did they achieve their objective? If the answer is no, these tips will help you improve it:
Invest in a professional , attractive and intuitive design. To do this, you should have an expert web designer who will implement a simple and easy-to-understand navigation design.
Make sure your website is useful by always offering valuable content. Regularly optimize your content, make sure it is clear and readable, well structured and has basic SEO work done so that your potential customers can find it.
Analyze its performance and loading time. We are increasingly impatient, so a fast website will increase user satisfaction and give you a competitive advantage over the competition.
Opt for a visual identity and coherent communication , in line with the brand image. This will inspire confidence and credibility in the message we transmit.
Analyze and measure periodically. How users navigate, tracking visits (bounce rate, dwell time, calls to action, etc.) You can use free tools like Google Analytics , or leave it in the hands of digital marketing experts.