Step-by-step strategy for designing and setting up stands at events
Posted: Wed Dec 11, 2024 10:10 am
When a brand wants to stand out at an event, the design of a stand is one of the most important elements to achieve that goal. However, behind an impressive stand there is a complex and well-organized process that involves the participation of several departments, from the reception of the initial brief to the dismantling of the stand after the event.
The first step in creating an effective stand is to receive a clear brief . This document is essential, as it details the objectives of the event, the products or services to be highlighted and the client's expectations regarding design and functionality.
The agency makes sure that all these needs are well reflected, but also introduces its own personal touch, such as a focus on sustainability. A key aspect gcash phone number data that designers must take into account is the use of sustainable materials, as well as the possibility of reusing existing materials.
Nowadays, commitment to sustainability is an essential value for many companies. Therefore, the design of the stand must prioritize the use of recyclable or low environmental impact materials, thus contributing to a more responsible event.
At this point, it is crucial to find a balance between what the client wants and what the agency can offer, without compromising the creative, sustainable approach or the essence of the company.
Once the client approves the brief, it is passed on to the design team.
The design of the stand
From idea to render
The 3D design team is responsible for transforming the brief into a visual proposal that is not only attractive, but also functional and effective in terms of visitor flow. Through 3D renders , the designers present a realistic version of the stand so that the client can visualize how it will look at the event. These renders not only take into account aesthetics, but also the optimization of space.
To ensure this, designers follow some requirements and tips in the construction of exhibition stands , to ensure that the design meets the standards and regulations, and everything designed can be carried out without problems.
Budgeting and client approval
Once the rendering is complete, the next step is to create the budget. Here, the cost of each detail of the stand is defined, from materials to logistics. Budgets are created to optimize costs and with the aim of achieving a balance in which both the client and the agency are comfortable. Once approved, the project moves on to the next phase: production.
Production: Preparation of graphics and logistics
With the design approved, the production team comes into play. The first step is to manage the final artwork for all the graphic elements that will go on the stand, such as panels, logos or any other image that needs printing. The production team prepares the templates needed for printing and coordinates with suppliers to make sure everything is ready to be shipped to the event venue.
Production also involves creating a detailed breakdown of the stand, which describes how it will be built and what materials are needed. Here, optimising logistics is key, ensuring that the minimum possible resources are used in terms of transport, maximising the capacity of trucks to minimise environmental impact – a key aspect in sustainability.
The production team is also responsible for other logistical aspects such as organising flights, tickets and coordinating the staff required to set up and dismantle the stand at the event.
The first step in creating an effective stand is to receive a clear brief . This document is essential, as it details the objectives of the event, the products or services to be highlighted and the client's expectations regarding design and functionality.
The agency makes sure that all these needs are well reflected, but also introduces its own personal touch, such as a focus on sustainability. A key aspect gcash phone number data that designers must take into account is the use of sustainable materials, as well as the possibility of reusing existing materials.
Nowadays, commitment to sustainability is an essential value for many companies. Therefore, the design of the stand must prioritize the use of recyclable or low environmental impact materials, thus contributing to a more responsible event.
At this point, it is crucial to find a balance between what the client wants and what the agency can offer, without compromising the creative, sustainable approach or the essence of the company.
Once the client approves the brief, it is passed on to the design team.
The design of the stand
From idea to render
The 3D design team is responsible for transforming the brief into a visual proposal that is not only attractive, but also functional and effective in terms of visitor flow. Through 3D renders , the designers present a realistic version of the stand so that the client can visualize how it will look at the event. These renders not only take into account aesthetics, but also the optimization of space.
To ensure this, designers follow some requirements and tips in the construction of exhibition stands , to ensure that the design meets the standards and regulations, and everything designed can be carried out without problems.
Budgeting and client approval
Once the rendering is complete, the next step is to create the budget. Here, the cost of each detail of the stand is defined, from materials to logistics. Budgets are created to optimize costs and with the aim of achieving a balance in which both the client and the agency are comfortable. Once approved, the project moves on to the next phase: production.
Production: Preparation of graphics and logistics
With the design approved, the production team comes into play. The first step is to manage the final artwork for all the graphic elements that will go on the stand, such as panels, logos or any other image that needs printing. The production team prepares the templates needed for printing and coordinates with suppliers to make sure everything is ready to be shipped to the event venue.
Production also involves creating a detailed breakdown of the stand, which describes how it will be built and what materials are needed. Here, optimising logistics is key, ensuring that the minimum possible resources are used in terms of transport, maximising the capacity of trucks to minimise environmental impact – a key aspect in sustainability.
The production team is also responsible for other logistical aspects such as organising flights, tickets and coordinating the staff required to set up and dismantle the stand at the event.