What do i need? Seo or sem positioning?
Posted: Wed Dec 11, 2024 9:24 am
we have a corporate website, we need to build a marketing strategy , the objective of which will be to generate traffic to a website. For this strategy we will ensure that all those users who are interested in a product or service that we offer, find us on Google quickly. Therefore, today we will focus on two big ones: SEO and SEM.
To understand these two types of positioning, we will first define them and then mention the advantages and disadvantages of each of them.
Do we know what SEO positioning is?
SEO positioning is a type of digital marketing strategy whose objective is to attract quality traffic through visibility in search engines such as Google, Yahoo or Bing.
This is achieved through on-page and off-page optimization of the page and also through the use of different features such as the use of Keywords within the website to obtain greater reach by topic or proximity to the main topic of the page.
And what does SEM positioning consist of?
The SEM strategy includes tools that base their business model on the cost per click of the advertising platform. Therefore, users who own the web domain will assign Google an advertisement to appear according to the interests of our potential clients. The most popular platform is Google Adwords .
Before choosing what type of strategies best suit our business or website, we must take into account what they offer us based on the objectives we want to achieve.
If our goal is to achieve registrations to a website in a given period, we must definitely opt for SEM positioning, since with SEO positioning it could be achieved but it would require investing gambling data philippine phone number a significant amount of hours daily. However, if we want to position our company's services in search engines, the most profitable thing to do is to carry out an SEO positioning strategy, which we can support in the first few months with a SEM positioning campaign.
Advantages and Disadvantages of SEO and SEM
Advantages of SEO Positioning
High long-term profitability: Once we have managed to position ourselves correctly, with constant maintenance and optimization, it will be enough to keep us in the top positions, although we should not be overconfident. In SEO, positions can always be improved.
The content of the website, its updating and its structure have an influence: Currently, the most important factor that helps us position a website is the content. If we have a website programmed in flash, we can do little. SEM is absolutely necessary.
Attract qualified traffic: If we position the website for the keywords that define our product or service, the traffic we achieve will be of quality.
The investment is stable and independent of the number of visits: SEO positioning is not free. Its cost is the fees of the SEO professional: the cost of his hours of work and his knowledge and experience. You can also do it yourself, but if you do not have advanced knowledge you may be wasting your time!
SEO Positioning Disadvantage
Medium or long-term results : We will not see results immediately, no matter how hard we try. We must be patient.
It is only possible to position a small number of keywords : It is advisable to position yourself correctly for a small number of words that really reflect what we are.
Google chooses the landing page : Here we cannot decide which page we want to rank. This is decided by Google. The only thing we can do is request that a page that has been ranked and that does not interest us be removed.
Segmentation is not possible: In SEO positioning we cannot segment by location or demographic profiles.
Advantages of SEM positioning
Short-term profitability: If the campaign is well planned and we periodically optimize it, we will obtain results from the first moment.
We can determine which landing page to direct traffic to: Depending on which page of our website we want to generate traffic to, we can create specific campaigns.
We choose the message and the creativity: We can choose which message we want to appear in the search engines and create different versions.
It is possible to estimate results before starting: Depending on the investment and cost per click of each keyword in the campaign, we can predict the results or visits we will achieve.
Possibility of segmentation: Unlike SEO, it is possible to create campaigns that only appear in the search results of our target audience.
Disadvantages of SEM positioning
Visits depend on investment: The more we invest, the more visits we get. The cost per visit varies depending on how well the campaign is optimized.
The moment we stop investing we disappear from Google
SEM Investment: It is best to entrust our planning to a SEM positioning professional. The professional knows how to make the amount of money we have invested profitable. Therefore, SEM campaigns will be much cheaper in the long run than if we do it on our own.
To understand these two types of positioning, we will first define them and then mention the advantages and disadvantages of each of them.
Do we know what SEO positioning is?
SEO positioning is a type of digital marketing strategy whose objective is to attract quality traffic through visibility in search engines such as Google, Yahoo or Bing.
This is achieved through on-page and off-page optimization of the page and also through the use of different features such as the use of Keywords within the website to obtain greater reach by topic or proximity to the main topic of the page.
And what does SEM positioning consist of?
The SEM strategy includes tools that base their business model on the cost per click of the advertising platform. Therefore, users who own the web domain will assign Google an advertisement to appear according to the interests of our potential clients. The most popular platform is Google Adwords .
Before choosing what type of strategies best suit our business or website, we must take into account what they offer us based on the objectives we want to achieve.
If our goal is to achieve registrations to a website in a given period, we must definitely opt for SEM positioning, since with SEO positioning it could be achieved but it would require investing gambling data philippine phone number a significant amount of hours daily. However, if we want to position our company's services in search engines, the most profitable thing to do is to carry out an SEO positioning strategy, which we can support in the first few months with a SEM positioning campaign.
Advantages and Disadvantages of SEO and SEM
Advantages of SEO Positioning
High long-term profitability: Once we have managed to position ourselves correctly, with constant maintenance and optimization, it will be enough to keep us in the top positions, although we should not be overconfident. In SEO, positions can always be improved.
The content of the website, its updating and its structure have an influence: Currently, the most important factor that helps us position a website is the content. If we have a website programmed in flash, we can do little. SEM is absolutely necessary.
Attract qualified traffic: If we position the website for the keywords that define our product or service, the traffic we achieve will be of quality.
The investment is stable and independent of the number of visits: SEO positioning is not free. Its cost is the fees of the SEO professional: the cost of his hours of work and his knowledge and experience. You can also do it yourself, but if you do not have advanced knowledge you may be wasting your time!
SEO Positioning Disadvantage
Medium or long-term results : We will not see results immediately, no matter how hard we try. We must be patient.
It is only possible to position a small number of keywords : It is advisable to position yourself correctly for a small number of words that really reflect what we are.
Google chooses the landing page : Here we cannot decide which page we want to rank. This is decided by Google. The only thing we can do is request that a page that has been ranked and that does not interest us be removed.
Segmentation is not possible: In SEO positioning we cannot segment by location or demographic profiles.
Advantages of SEM positioning
Short-term profitability: If the campaign is well planned and we periodically optimize it, we will obtain results from the first moment.
We can determine which landing page to direct traffic to: Depending on which page of our website we want to generate traffic to, we can create specific campaigns.
We choose the message and the creativity: We can choose which message we want to appear in the search engines and create different versions.
It is possible to estimate results before starting: Depending on the investment and cost per click of each keyword in the campaign, we can predict the results or visits we will achieve.
Possibility of segmentation: Unlike SEO, it is possible to create campaigns that only appear in the search results of our target audience.
Disadvantages of SEM positioning
Visits depend on investment: The more we invest, the more visits we get. The cost per visit varies depending on how well the campaign is optimized.
The moment we stop investing we disappear from Google
SEM Investment: It is best to entrust our planning to a SEM positioning professional. The professional knows how to make the amount of money we have invested profitable. Therefore, SEM campaigns will be much cheaper in the long run than if we do it on our own.