5 Parameters to Monitor on Your Business Facebook Page
Posted: Tue Dec 03, 2024 7:21 am
Among the most used social networks for marketing strategies there is certainly Facebook: nowadays, for anyone who has a business, it has become essential to have a page on Zuckerberg's social network. When creating your own Facebook page it is therefore important to take into account various factors that can determine the success of the business and at the same time minimize the costs related to advertising.
Facebook Ads: Which Metrics to Analyze?
In order to use your profile strategically, you must first proceed with an accurate analysis of your Facebook page . This analysis must focus in particular on five metrics:
Page Likes
Organic Reach and Paid Reach
Reactions
User interaction
Best Posts for Reactions
The benefits of this type of analysis include precisely identifying a target audience, reaching a large number of end users, generating meaningful interactions, improving brand awareness, or the knowledge and positioning of the brand on the market, and finally conversion.
Page Likes
Page likes are nothing more than an index of approval aimed at measuring the interest of users towards the brand and its products and services . It is therefore essential to analyze the number of likes received to correctly set up the strategy: a large number of likes can help to understand what worked, how to replicate it and how to keep the interest of users high over time. On the contrary, a drop in likes signals the need to change strategy and is equally useful for identifying exactly which mistakes not to make in the future when setting up the strategy.
Organic Reach and Paid Reach
When we talk about reach we are referring to the number of users who have been reached by the content published on the page. However, when analyzing it, it is essential to make a distinction between organic reach and paid reach .
Organic reach is the coverage you can get through the publication of non-sponsored content, or rather, the number of people who saw the content in their feed without any sponsorship.
Paid reach , on the other hand, is equivalent to the number of people who were shown paid, sponsored posts on the page in question.
Maximizing organic reach is essential to contain page costs, but sometimes it may not be enough, especially in the early stages of brand and page activity.
Reactions
In addition to examining the page as a whole, another metric to consider is the number of reactions . australia phone number list Reactions differ from classic likes and comments in that they express a wider range of emotions, even touching on negative feelings. The fact that they are animated certainly adds that extra touch. Furthermore, in terms of the impact on the Facebook algorithm, they weigh more than the classic like. In this way, they influence the page's feed more.
In this case, reaction analysis becomes important to understand what type of content attracts the greatest number of users . Not only that, thanks to this examination it is also possible to identify the content that best suits your business and your brand: a good example is a clothing brand, for which posts containing images and videos are more likely to be more successful than text posts.
Interaction: impressions, reactions and sharing
Another KPI to consider is user interaction with posts, a factor that can help to clearly outline which days, and possibly even time slots, users interact most with the content published on the page . For example, if you notice greater user interaction with content published during the week in the morning or evening time slots, you will be sure to reach a large number of users by publishing on certain days and times.
Best Posts for Reactions
The last metric to take into account is essentially a summary of all the previous ones and concerns in particular the best posts , that is, those posts that have been most successful in terms of likes, interactions and shares.
Analyzing these posts is the best solution to set up a safe strategy: if the post that has most involved users is of a textual type, for example, it will be possible to propose the same topic again, perhaps enriching it with new information or connecting it to other best posts containing different material such as images, videos or links.
Monitoring Facebook data is not always easy. Are you still unsure about using Facebook Analytics? Are you having trouble properly monitoring your campaign results? Don't worry, we have a service just for you! Discover the Facebook Analytics service that's right for you here.
Facebook Ads: Which Metrics to Analyze?
In order to use your profile strategically, you must first proceed with an accurate analysis of your Facebook page . This analysis must focus in particular on five metrics:
Page Likes
Organic Reach and Paid Reach
Reactions
User interaction
Best Posts for Reactions
The benefits of this type of analysis include precisely identifying a target audience, reaching a large number of end users, generating meaningful interactions, improving brand awareness, or the knowledge and positioning of the brand on the market, and finally conversion.
Page Likes
Page likes are nothing more than an index of approval aimed at measuring the interest of users towards the brand and its products and services . It is therefore essential to analyze the number of likes received to correctly set up the strategy: a large number of likes can help to understand what worked, how to replicate it and how to keep the interest of users high over time. On the contrary, a drop in likes signals the need to change strategy and is equally useful for identifying exactly which mistakes not to make in the future when setting up the strategy.
Organic Reach and Paid Reach
When we talk about reach we are referring to the number of users who have been reached by the content published on the page. However, when analyzing it, it is essential to make a distinction between organic reach and paid reach .
Organic reach is the coverage you can get through the publication of non-sponsored content, or rather, the number of people who saw the content in their feed without any sponsorship.
Paid reach , on the other hand, is equivalent to the number of people who were shown paid, sponsored posts on the page in question.
Maximizing organic reach is essential to contain page costs, but sometimes it may not be enough, especially in the early stages of brand and page activity.
Reactions
In addition to examining the page as a whole, another metric to consider is the number of reactions . australia phone number list Reactions differ from classic likes and comments in that they express a wider range of emotions, even touching on negative feelings. The fact that they are animated certainly adds that extra touch. Furthermore, in terms of the impact on the Facebook algorithm, they weigh more than the classic like. In this way, they influence the page's feed more.
In this case, reaction analysis becomes important to understand what type of content attracts the greatest number of users . Not only that, thanks to this examination it is also possible to identify the content that best suits your business and your brand: a good example is a clothing brand, for which posts containing images and videos are more likely to be more successful than text posts.
Interaction: impressions, reactions and sharing
Another KPI to consider is user interaction with posts, a factor that can help to clearly outline which days, and possibly even time slots, users interact most with the content published on the page . For example, if you notice greater user interaction with content published during the week in the morning or evening time slots, you will be sure to reach a large number of users by publishing on certain days and times.
Best Posts for Reactions
The last metric to take into account is essentially a summary of all the previous ones and concerns in particular the best posts , that is, those posts that have been most successful in terms of likes, interactions and shares.
Analyzing these posts is the best solution to set up a safe strategy: if the post that has most involved users is of a textual type, for example, it will be possible to propose the same topic again, perhaps enriching it with new information or connecting it to other best posts containing different material such as images, videos or links.
Monitoring Facebook data is not always easy. Are you still unsure about using Facebook Analytics? Are you having trouble properly monitoring your campaign results? Don't worry, we have a service just for you! Discover the Facebook Analytics service that's right for you here.