More Than , Senior Business

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As A Smaller Company Competing Against Some Of The Best-known Companies In Tech, Pega Operates As A Challenger Brand. So Nick Set Out To Make Pega Stand Out In The Sea Of Sameness. “we Have Permission To Play On What Comes Next,” Nick Says.what Came Next Turned Out To Be A Look At What’s Coming Next For Its Audience. Pega’s Future Of Work Program Included Original Research Based On A Survey OfLeaders And Frontline It Staff.

From That Survey, Nick And Team Spun Off Niche-focused Reports Based On Specific panama phone number library Personas, Including The Future Of Operations, The Future Of Marketing, And The Future Of Customer Service.the Success Of The Future Of Work Campaign Led To Nick’s Next Content Initiative, Go! Magazine. Moving Away From The Boring, Stuffy Traditional Business Communication, Go! Is A Beautifully Designed, Journalist-written Publication. (And Its Quality Is One Of The Reasons Nick Earned The Title Bb Content Marketer Of The Year.



)go! Operates As Both A Digital And Print Magazine. The Pega Sales Team Circulates The Print Version, Which Serves As A Conversation Starter And Leave-behind. The Digital Version, Localized In Six Languages, Drives Regional Marketing.audiences Are Responding. Between Its Second And Third Month, Magazine Page Views Jumped From , To , Average Time On Page Increased By % Between The January Launch And The End Of March In The Magazine’s First Quarter. It Was The Most Visited Page Outside Of The Home Page.