But the most important thing of all is to know their needs, to know how to filter those that may be related to our products or services in order to offer a quick solution to them and generate leads for our business .
Social Monitoring requires an effort to understand and analyze, knowledge of israel phone number list both the business to which we belong as Marketing or Sales Managers, as well as the ICT sector to which we belong, encompassing multiple departments of the same company: Finance, Marketing, Sales, Management, etc.
According to the number 1 Marketing Automation platform, HubSpot , 72% of users who make a complaint or claim on Twitter expect a response from the company within an estimated time of 60 minutes.
We sometimes forget that behind each social profile, with avatars and headers , there is a human being with needs and opinions, with an innate quality that characterizes them: communication. Therefore, attention to potential clients will undoubtedly be one of the most characteristic elements of Social Monitoring , but not the only one.
Prospecting for potential clients will give the company a very important competitive advantage over other companies in its sector as a method for generating B2B leads in companies in the ICT sector . Discovering clients interested in services related to our business activity will allow us to offer them the necessary information so that they can become consumers and clients.
The way to achieve this prospecting will be based on a series of relevant Keywords and key words, which through monitoring software , will inform us when they are mentioned or have needs related to them that we can detect.
Monitoring or active listening is the continuous and immediate process of discovering conversations with the purpose of learning, helping, collaborating or creating engagement . It is a strategic process based on identifying and evaluating what is being said about a company, individual, product or brand on the Internet: Forums, Communities, Social Networks, etc.
The process can be applied to clients, prospects , industry representatives, partners or others. There are different keys to listening and different ways to achieve engagement . Social monitoring in B2B companies in the ICT sector has a greater implication on real time than on the analysis and measurement that we will carry out afterwards.
One of the objectives of this methodology is to monitor previously selected Keywords that will appear during our real-time monitoring. Once mentioned, we can react quickly to answer queries or offer the corresponding feedback . As with SEO or Organic Positioning in search engines, we must perform an analysis of the keywords of our company, brand or product that are suitable for Social Monitoring and our objectives to achieve: Social Prospecting and generating Leads for our B2B business.
