Mediapost tells you how to measure the effectiveness of an advertising campaign .
What is an advertising campaign?
An advertising campaign is a set of processes of ideas organized to promote a product or service that has a commercial interest . It is a well-designed strategy that is executed in mom database the media to gain notoriety, improvement and sales.
In order for an advertising campaign to be effective, it is necessary to know before designing it what you are going to sell, to whom and why the target audience would be interested. Once you have these three points prepared, the next step is to work on the message.
The message must be directed to the target, which is a fundamental key to a good advertising campaign. The key points to keep in mind, in addition to the three points mentioned above, are the following:
Campaign objective : the only objective is not only sales, but also attracting new consumers, awareness, relating products to a specific emotion, etc.
Target : Know your target audience well so that your message is tailored to them.
Audience segmentation : This is used to direct one product or another to each segmented group, since not everyone will need the same thing.
Communication : the message must be brief, orderly and coherent. The design is also important, since nowadays everything is very visual.
Data analytics : Data analysis provides the answer to whether the advertising campaign is going well or needs to be improved. Take into account KPIs and ROI metrics to understand the effectiveness of the campaign and to know if the objectives set are correct.
Advertising media : think about the best way to reach your target audience. Through social media, email marketing, using SEO and SEM or traditional media.
What advantages does it offer?
Usually, the objectives of an advertising campaign are met, so investing in advertising is a good idea. But to do so, you need to have a strategy in place to be able to implement the campaign correctly. At Mediapost , we tell you the advantages of investing in advertising:
Transmission of values : advertising transmits the brand's values.
Better reputation: Well-known brands inspire more trust than those that are unknown.
Using the Internet : advertising is cheaper, greater segmentation can be achieved and results can be obtained that are easier and more concrete to measure.
Steps to measure an advertising campaign
When measuring the effectiveness of an advertising campaign, two types of effectiveness are distinguished:
Economic effectiveness
Refers to the economic result obtained thanks to the advertising campaign. It is measured by analyzing the statistical data obtained during the advertising campaign.
