Assign keywords to a specific page
Posted: Wed Dec 11, 2024 7:55 am
If we already have a list of words that interest us, we should assign them to selected subpages with the offer. Thanks to this procedure, we will know for which keywords to optimize a given page .
Remember that you will achieve the best results in positioning your page when one subpage concerns one service. If your offer includes apartment cleaning and carpet cleaning, it will be better to separate these services into separate subpages.
Creating content for a website
Creating content for a website
Step 4: Create content for the website
Keywords alone are not everything. Currently, on-page content is one of the important factors that affect the position of a website in Google search results. The most benefits will be brought by creating valuable content enriched with unique photos, charts, tables, etc. Remember that the content should be intended for customers, not just for bots. It is also a good idea to create infographics that can be shared on social media.
You can read about the benefits of positioning images in search engines on our blog.
Be sure to highlight the elements that distinguish your company from the competition and take care of the appropriate appearance of the text on the page. Use bullet points, bold and headings. Avoid so-called "walls of text" - content divided into short paragraphs is definitely easier to read.
Try to weave keywords into the content you create that you have assigned to a given subpage. Do it naturally so that grammatical or stylistic errors do not distract the customer from your offer.
Don't forget about reviews and references from satisfied customers. This will help build the company's credibility. In addition, most of us search for information on the offer before using it and make purchasing decisions based on the opinions we find.
If you have a dozen or so subpages, think about how to connect them using links in the content. Internal linking is an often underestimated but effective way to raise your page's position a few notches up. You can find more information on this topic here: What is internal linking?
Taking care of the technical aspects of the website
Taking care of the technical aspects of the website
Step 5: Take care of the technical elements
A good website is one that is user-friendly , in computer jargon the term functions as usability. The menu should be clear and easy to use. The structure of the website should also be relatively simple and understandable to both potential customers and indexing robots.
Pop-up ads
A big obstacle to free surfing are all kinds of pop-ups that are difficult to close. It is best not to have such ads on the site, and if we want to use them to present a promotion or special offer, they should be minimally invasive and appear after performing some action on the site. In the case of an article with an incentive to sign up for a newsletter, a pop-up should be displayed after reading, for example, 80-90% of the article - although it is also worth testing other settings.
Adapting the site to mobile devices
The user should be able to easily move between individual sections and tabs of our site, as well as run the site on both PCs and mobile devices, such as smartphones or tablets.
Adapting your website to mobile devices is currently one of the most important technical issues. Your customers often use several screen devices, and they reach for smartphones first when looking for specific services or products. Another reason why you should not neglect the mobile version of your website is that most Internet resources are indexed by the mobile Googlebot.
Search engine discovery and indexing of the page
If you want to position the page yourself, you can't forget about accessibility for robots and allowing them to add the page to the Google index . It is important that the indexing of the page is not blocked, because this line database will completely prevent it from being displayed in the search engine. Also, create a site map, which will help robots discover new content on your page.
URLs
When optimizing the technical elements of a website for the Google search engine, URL addresses should also be taken into account. Individual subpages of the website should have addresses that are easy to remember and indicate their content. It is also worth following good practices for creating URL addresses so that they are user- and algorithm-friendly.
Structured data
If you have some programming experience, you can try using structured data. This is a special type of content marking that Google algorithms can use to make addresses that appear in search results more attractive. Structured data is often used to directly display additional information such as a star rating, product price, product availability, or a question and answer section in Google.
If you want to position your website yourself, optimizing the technical elements can be the most difficult thing to do. Often, without programming knowledge, changes to the website will be impossible, which can ultimately affect the effectiveness of the actions. That is why some entrepreneurs decide to have their website SEO audited.
This is a document that contains detailed information about the problems on your site, often along with suggestions for solving them. The optimization actions suggested in the website audit can be implemented by the agency, so you can be sure that your site - from an SEO perspective - is technically well prepared.
Analysis and drawing conclusions
Analysis and drawing conclusions
Step 6: Analyze, observe and draw conclusions
Once we have a functional, optimized and useful website, we need to move on to the next stages to effectively position the website in Google. Positioning is a continuous process, which is why you should closely monitor the positions of selected keywords and the traffic indicator on the website . You should know how customers reach you, what specific queries they most often find you for, and even what words your competitors' websites are positioned for.
It is best to conduct such an analysis using Google Analytics, Keyword Planner and Google Search Console, and then draw conclusions and implement them into the SEO process. It may be necessary to re-optimize the page, add a call to action to a specific subpage or fix a broken button. It is important to implement corrective actions after the analysis, which will bring us closer to the planned goal.
Adding a website to the above-mentioned tools is extremely simple and should be done at the earliest possible stage.
If you want to position your site yourself, you will also find tools for analyzing the visibility of your competition such as Ahrefs or Senuto useful. They will help you see what keywords your competition is focusing on and what content needs work to achieve better results.
Remember that you will achieve the best results in positioning your page when one subpage concerns one service. If your offer includes apartment cleaning and carpet cleaning, it will be better to separate these services into separate subpages.
Creating content for a website
Creating content for a website
Step 4: Create content for the website
Keywords alone are not everything. Currently, on-page content is one of the important factors that affect the position of a website in Google search results. The most benefits will be brought by creating valuable content enriched with unique photos, charts, tables, etc. Remember that the content should be intended for customers, not just for bots. It is also a good idea to create infographics that can be shared on social media.
You can read about the benefits of positioning images in search engines on our blog.
Be sure to highlight the elements that distinguish your company from the competition and take care of the appropriate appearance of the text on the page. Use bullet points, bold and headings. Avoid so-called "walls of text" - content divided into short paragraphs is definitely easier to read.
Try to weave keywords into the content you create that you have assigned to a given subpage. Do it naturally so that grammatical or stylistic errors do not distract the customer from your offer.
Don't forget about reviews and references from satisfied customers. This will help build the company's credibility. In addition, most of us search for information on the offer before using it and make purchasing decisions based on the opinions we find.
If you have a dozen or so subpages, think about how to connect them using links in the content. Internal linking is an often underestimated but effective way to raise your page's position a few notches up. You can find more information on this topic here: What is internal linking?
Taking care of the technical aspects of the website
Taking care of the technical aspects of the website
Step 5: Take care of the technical elements
A good website is one that is user-friendly , in computer jargon the term functions as usability. The menu should be clear and easy to use. The structure of the website should also be relatively simple and understandable to both potential customers and indexing robots.
Pop-up ads
A big obstacle to free surfing are all kinds of pop-ups that are difficult to close. It is best not to have such ads on the site, and if we want to use them to present a promotion or special offer, they should be minimally invasive and appear after performing some action on the site. In the case of an article with an incentive to sign up for a newsletter, a pop-up should be displayed after reading, for example, 80-90% of the article - although it is also worth testing other settings.
Adapting the site to mobile devices
The user should be able to easily move between individual sections and tabs of our site, as well as run the site on both PCs and mobile devices, such as smartphones or tablets.
Adapting your website to mobile devices is currently one of the most important technical issues. Your customers often use several screen devices, and they reach for smartphones first when looking for specific services or products. Another reason why you should not neglect the mobile version of your website is that most Internet resources are indexed by the mobile Googlebot.
Search engine discovery and indexing of the page
If you want to position the page yourself, you can't forget about accessibility for robots and allowing them to add the page to the Google index . It is important that the indexing of the page is not blocked, because this line database will completely prevent it from being displayed in the search engine. Also, create a site map, which will help robots discover new content on your page.
URLs
When optimizing the technical elements of a website for the Google search engine, URL addresses should also be taken into account. Individual subpages of the website should have addresses that are easy to remember and indicate their content. It is also worth following good practices for creating URL addresses so that they are user- and algorithm-friendly.
Structured data
If you have some programming experience, you can try using structured data. This is a special type of content marking that Google algorithms can use to make addresses that appear in search results more attractive. Structured data is often used to directly display additional information such as a star rating, product price, product availability, or a question and answer section in Google.
If you want to position your website yourself, optimizing the technical elements can be the most difficult thing to do. Often, without programming knowledge, changes to the website will be impossible, which can ultimately affect the effectiveness of the actions. That is why some entrepreneurs decide to have their website SEO audited.
This is a document that contains detailed information about the problems on your site, often along with suggestions for solving them. The optimization actions suggested in the website audit can be implemented by the agency, so you can be sure that your site - from an SEO perspective - is technically well prepared.
Analysis and drawing conclusions
Analysis and drawing conclusions
Step 6: Analyze, observe and draw conclusions
Once we have a functional, optimized and useful website, we need to move on to the next stages to effectively position the website in Google. Positioning is a continuous process, which is why you should closely monitor the positions of selected keywords and the traffic indicator on the website . You should know how customers reach you, what specific queries they most often find you for, and even what words your competitors' websites are positioned for.
It is best to conduct such an analysis using Google Analytics, Keyword Planner and Google Search Console, and then draw conclusions and implement them into the SEO process. It may be necessary to re-optimize the page, add a call to action to a specific subpage or fix a broken button. It is important to implement corrective actions after the analysis, which will bring us closer to the planned goal.
Adding a website to the above-mentioned tools is extremely simple and should be done at the earliest possible stage.
If you want to position your site yourself, you will also find tools for analyzing the visibility of your competition such as Ahrefs or Senuto useful. They will help you see what keywords your competition is focusing on and what content needs work to achieve better results.