Creators for your business: influencers as a sales strategy and not just as a means of advertising
Posted: Tue Dec 03, 2024 7:17 am
Shopping continues to rise at the end of the year with celebratory dates and a strategy with creators can be a great ally to increase sales
Have you ever thought about hiring creators and influencers to boost your end-of-year sales? This strategy has everything it needs to be successful. After all, campaigns starring celebrities act as social proof and generate consumer desires.
In fact, already knowing all the influence they have on the market, these personalities saw the opportunity to sell their own products, and not just promote brands. For example: Virgínia Fonseca with WePink and Julia Petit with Sallve and Contém1G .
Not to mention collabs and licensing. In this context, the influencer lends his or her name to a line of products from already well-known brands. This is the case of Nike with Michael Jordan and Océane with Mari Saad.
Are you interested in this topic and want to know vp security email lists how to take advantage of the full power of creators and influencers during the holiday season, Christmas and New Year's Eve? We wrote a complete article on the subject. Keep reading to find out more!
Influencer Marketing: What is it?
First of all, influencer marketing is nothing more than a strategic approach that involves collaboration between brands and internet personalities. Since these people already have their own audience that trusts their opinions and recommendations, partnering with them is a way to capitalize on that influence, you know?
What’s more, influencer marketing isn’t just about paid ads or direct brand promotions. Instead, it seeks to establish a more authentic and genuine connection with consumers by leveraging the trust that influencers have developed with their online communities. Cool, right?
Just to take advantage of the gain, reviews also have this power, you know? Find out more: How reviews influence e-commerce sales.
Influencer: why just promote if you can sell?
Earning money by promoting other brands is good. But have you ever thought about what it would be like for content creators to earn money by selling these products? Well, with that in mind, many influencers have identified an opportunity to earn even more.
In other words, instead of using all their influence to sell to other companies, they decided to use this credibility to market their own products.
In the beauty market, there are several bloggers who have launched their own brands. For example: Mari Saad, Mari Maria, Bruna Tavares, Joyce Kitamura, Francine Ehlke, Karen Bachini and so on.
In fact, one of the most notable cases of influencers with their own brand is Bianca Andrade, who entered BBB to promote Boca Rosa Beauty . And it worked out really well, you know? After all, viewers saw the celebrity crying with her makeup intact and this generated a really cool buzz.
See also: What is buzz marketing and how to apply it
Partner vs. competition
At first glance, it might seem like this movement could create a certain amount of friction between advertisers and influencers, right? For example: it doesn't make sense for Karen Bachini to advertise for other makeup brands, since she has her own products. This creates a certain conflict of interest, you know?
In fact, it’s not quite like that. That’s because instead of just making ads, these influencers can think of collabs to reach an even larger audience. Maria Maria and Bruna Tavares, for example, have already announced a joint collection that will be launched outside of Brazil.
In any case, influencers remain relevant to brands, regardless of whether they have their own brand or not. An influencer who is a partner of a clothing company, for example, can partner with multi-brand stores, accessories stores, footwear stores, and so on.
Company: Is it worth sponsoring creators and influencers in end-of-year sales?
It depends! As we’ve already discussed here, influencer marketing works, but the strategy needs to be well structured to yield positive results for the brand. Find out!
Have you ever thought about hiring creators and influencers to boost your end-of-year sales? This strategy has everything it needs to be successful. After all, campaigns starring celebrities act as social proof and generate consumer desires.
In fact, already knowing all the influence they have on the market, these personalities saw the opportunity to sell their own products, and not just promote brands. For example: Virgínia Fonseca with WePink and Julia Petit with Sallve and Contém1G .
Not to mention collabs and licensing. In this context, the influencer lends his or her name to a line of products from already well-known brands. This is the case of Nike with Michael Jordan and Océane with Mari Saad.
Are you interested in this topic and want to know vp security email lists how to take advantage of the full power of creators and influencers during the holiday season, Christmas and New Year's Eve? We wrote a complete article on the subject. Keep reading to find out more!
Influencer Marketing: What is it?
First of all, influencer marketing is nothing more than a strategic approach that involves collaboration between brands and internet personalities. Since these people already have their own audience that trusts their opinions and recommendations, partnering with them is a way to capitalize on that influence, you know?
What’s more, influencer marketing isn’t just about paid ads or direct brand promotions. Instead, it seeks to establish a more authentic and genuine connection with consumers by leveraging the trust that influencers have developed with their online communities. Cool, right?
Just to take advantage of the gain, reviews also have this power, you know? Find out more: How reviews influence e-commerce sales.
Influencer: why just promote if you can sell?
Earning money by promoting other brands is good. But have you ever thought about what it would be like for content creators to earn money by selling these products? Well, with that in mind, many influencers have identified an opportunity to earn even more.
In other words, instead of using all their influence to sell to other companies, they decided to use this credibility to market their own products.
In the beauty market, there are several bloggers who have launched their own brands. For example: Mari Saad, Mari Maria, Bruna Tavares, Joyce Kitamura, Francine Ehlke, Karen Bachini and so on.
In fact, one of the most notable cases of influencers with their own brand is Bianca Andrade, who entered BBB to promote Boca Rosa Beauty . And it worked out really well, you know? After all, viewers saw the celebrity crying with her makeup intact and this generated a really cool buzz.
See also: What is buzz marketing and how to apply it
Partner vs. competition
At first glance, it might seem like this movement could create a certain amount of friction between advertisers and influencers, right? For example: it doesn't make sense for Karen Bachini to advertise for other makeup brands, since she has her own products. This creates a certain conflict of interest, you know?
In fact, it’s not quite like that. That’s because instead of just making ads, these influencers can think of collabs to reach an even larger audience. Maria Maria and Bruna Tavares, for example, have already announced a joint collection that will be launched outside of Brazil.
In any case, influencers remain relevant to brands, regardless of whether they have their own brand or not. An influencer who is a partner of a clothing company, for example, can partner with multi-brand stores, accessories stores, footwear stores, and so on.
Company: Is it worth sponsoring creators and influencers in end-of-year sales?
It depends! As we’ve already discussed here, influencer marketing works, but the strategy needs to be well structured to yield positive results for the brand. Find out!