As a result, the market is becoming oversaturated: it is becoming increasingly difficult for people to navigate it. That is why crypto projects need a competent content strategy for stable development. With the help of useful and understandable materials, companies will be able to attract attention and earn the loyalty of users.
Content
What crypto content should be like
There are general recommendations - with their help, content indonesia phone number material will give results, high-quality leads will be generated. When creating a strategy, focus on three rules.
1. Offer value
The cryptocurrency market has not yet reached its peak, but there are already many similar and recurring themes in the information field. Every second resource confidently declares that cryptocurrency is dead or, on the contrary, promises that the industry has an exceptionally bright future. New projects talk about their products and promise mountains of gold. At the same time, few bother to explain what is special about their idea.
Offer your readers a happy medium: content without exaggeration and empty promises, understandable even to beginners and truly useful.
Try to support each statement with data or an objective comparison.
This approach will allow you to build relationships with potential clients and stand out from the crowd of similar startups.
Offer educational materials to leads who are not yet familiar with the market or your product. Explain how cryptocurrency works, what mining, encryption, and blockchain are. This way, you will reach a wide audience and help newcomers better understand the features of the offer.
2. Create visual content
Cryptocurrency is not an easy topic. Even complex concepts can be explained with the help of visual content: infographics, diagrams, tables, videos.
Add a visual element to the text, and the memorability of the message will increase by 6.5 times. Without it, people will remember no more than 10% of the information.
Best visuals for crypto content:
Infographics. This format attracts 3 times more likes and reposts on social networks than any other content format.
Excerpts from the article. You can put interesting facts, statistics, key findings, quotes, even headlines in the blocks. The format will make scanning the text easier.
Video. 59% of managers prefer video to text. The format effectively generates leads, and you don’t have to spend a lot of money on its creation.
3. Make content part of the funnel
Creating quality content is the first step to lead generation. However, the work doesn’t end there. Potential clients need to understand what steps await them next.
Develop a customer journey for all target audience segments. The transition to each subsequent poi
