Content
Step 1: Find relevant articles
Blogs are usually kept for promotion in organic search: improving positions, expanding semantics and obtaining high-quality backlinks.
There are several approaches. Some companies create each iceland phone number material article for specific key phrases and closely monitor indexing. Others write on topics close to them and get into the search results "accidentally", often due to unexpected requests.
Both strategies have a right to exist, because it is impossible to predict the search engines' reaction with certainty. Hundreds of ranking factors and constant updates introduce uncertainty into the work of an SEO specialist.
It's safe to say which articles are doing well right now. The answers to questions about why this happened and how long it will last are less clear-cut.
The 20/80 rule works in content marketing too. 20% of the content will bring 80% of the results. The first step to high conversions is to find the golden 20%. This can be done using analytics services, such as Google Analytics.
Go to the section "Behavior" - "Site Content" - "All Pages". Set filters so that only blog articles are displayed in the table. For example, specify that the URL must contain the marker "blog".
Set the period. By default, the pages will be displayed in descending order of traffic. The top will contain the materials that should be integrated into the funnel first.
Google Analytics
Step 2: Add a CTA and Plan the Customer Journey
The visitor should understand that the blog is run by a company, that you are selling something. Build the main sales funnels for readers.
You can run generic calls to action across all pages, but personalized offers will be more useful. Start with:
the visitor's search intent;
