Raising uniqueness takes many hours of copywriters' lives and many tears and nerves. If you understand how the services work, there will be much fewer problems, and no text will have to be rewritten 5 times for free.
If writing unique texts is difficult for you, and clients overwhelm you with edits, we recommend taking our free career consultation . We will analyze your texts and tell you what to correct to grow your income faster.
Now, let's deal with uniqueness.
Content
What is uniqueness and why is it needed?
Uniqueness is a technical parameter that shows what percentage honduras phone number material of the total text volume has no duplicates on the Internet. Special programs are used to check uniqueness. This indicator cannot be estimated "by eye".
Many clients are sure that "unique content" is the one that the author wrote himself. This is fundamentally wrong. It is possible that the program shows 100% uniqueness, and the author simply did a high-quality rewrite and did not conduct his own research. It may also be different: the author wrote himself, took information from a variety of sources, but his letter contained many typical phrases that the program considered non-unique. This situation is not uncommon for beginners: they write themselves, "from their heads", but the uniqueness of the text is low, 30-40%.
However, the concept of “unique content” is a common term in the context of SEO optimization. It is one of the factors for achieving top positions in search results.
Google's official guidelines point out the importance of uniqueness: "A sign of very high quality of the content being evaluated is the presence of unique and original content created specifically for a particular site ." But why is this parameter so important for indexing?
When search engines find the same content in two or more places, they get confused - which page to show for a specific query? As a result, the robot is most likely to display the page that was indexed earlier and has a higher authority. That is, the site from which the text was copied, and not your page at all.
When you don't need to pay attention to uniqueness
It is not always necessary to monitor the uniqueness of texts. First of all, the parameter is important for ranking in search engines. If you are creating content not for SEO, it is enough to focus on semantic originality.
Here are examples of formats for which technical uniqueness does not need to be assessed:
White Papers ;
cases;
e-books;
Lead magnets in PDF format;
unique research.
This also includes any content that you do not plan to index and promote in organic search results.
What uniqueness is considered good?
