As consumers moved online in droves and the world as we knew it became a thing of the past, many questions arose – and people looked to brands for answers.
In 2023, 43% of marketers increased their content marketing egypt phone number material budget. Another 66% expect it to grow again in 2024. All these funds will be used to develop new areas.
Technology and data play a significant role in the 2024 forecast.
"Brands will continue to embrace AR storytelling and will want to establish a foothold in the metaverse, especially if the pandemic continues. Demand for 3D visualization will grow, and audio and podcasts will attract even more interest."
— Alexandra Shestopalova, leading marketer at Contentim.
At the same time, the importance of human-oriented content has increased. For example, empathetic articles, public expressions of sympathy and solidarity, and the transmission of a sense of community.
Today we'll look at 10 content marketing trends in all their forms, starting with B2B trends.
Content
B2B Content Marketing Trends
We've identified five areas where B2B content marketing will evolve. Video, high-tech and real-life formats, personalized content, and developing a brand voice are the key trends from the latest CMI report . Let's take a closer look at what content is trending now and will strengthen its position in 2022.
Unique brand voice
As competition in the B2B market continues to grow, a unique voice is becoming an increasingly important part of your brand. It allows your business to stand out.
The voice of the brand should reflect the voice of the target audience. This way you will attract the attention of consumers and establish a connection with them on a deeper level, humanizing the interaction. To build such communication, the name and logo are not enough.
The brand voice is reflected in every sales and marketing channel, including the company's website, blog, social media profiles, and advertising materials. Its consistency is critical to gaining the trust of potential and current customers.
Video content
According to a Cisco report , by 2022, video will account for 82% of all online traffic. Additionally, 84% of users say they are more likely to invest in a product or service after watching a video. So, it’s worth paying a little more attention to video content. What you can do:
Corporate videos. They will introduce the brand culture and highlight the differences from competitors. They will tell how the company promotes personal and professional growth of team members.
Commercials: Many people think that video advertising is dying, but this is not entirely true. These videos are great for increasing awareness and expanding reach. A growing trend is to upload the video to your website or YouTube channel to get additional views.
Animated videos. In some industries, processes are too complex to explain in words. Animated videos are becoming an increasingly popular marketing trend for companies in complex industries, such as software development . These videos can be embedded on a website or uploaded to YouTube to reach a wider audience.
Short videos. Short videos are in demand in B2B. Videos up to 2.5 minutes long attract the most clicks. Research also points to the popularity of short formats on social media. They hold users' attention, captivate them, and encourage them to take the next step.
