11 Sales Funnel Examples With Expert Content
Posted: Wed Dec 11, 2024 7:09 am
96% of your website visitors are not ready to buy right now. Not to mention those who heard the company name for the first time. Before buying, users make more than one contact with the brand. The more complex the product, the more there will be. Five, six, or maybe all forty. And each such interaction should bring them closer to the target action. This is implemented by building sales funnels.
In this article, we'll look at 11 examples of content funnels. We'll clearly show how useful materials fit into the customer's journey and help sell.
Content
What is a sales funnel
A sales funnel is a classic concept in marketing. It illustrates czech republic phone number material how a company first attracts a broad cold audience and then moves them to conversion. At each stage, the number of potential customers decreases.
The simplest funnel has only four steps:
Acquaintance.
Consideration.
Wish.
Action.
There are options with more stages. There are also those in which the path does not end with action (which is correct). It is followed by loyalty and building relationships with the brand.
On paper, everything looks great. But what about in reality? User behavior is hard to predict — it’s not that linear. Touches mix and affect the result differently. Marketers need to foresee as many options as possible. To do this, they need to build not one, but a group of funnels. They will complement each other and make communication more convincing overall.
At Contentim, we specialize in expert content for an international audience. That's why we want to look at successful examples of funnels with such content. Use this selection for inspiration. Perhaps, all you need to succeed is one simple funnel.
1. Lead magnet
Ask a B2B marketer how they collect customer contacts and they will tell you – with a lead magnet. The tool is also known as gated content.
The idea is to prepare detailed, interesting material and only make it available after an action has been taken. Often, this is filling out a form or subscribing to a newsletter.
Example of a content funnel :
Introduction . The user comes from a blog, social networks or advertising.
Review . Reads the description of the material, leaves his contacts and downloads.
Desire . Receives a special offer by email.
Action : Activates the promo code and requests a demo.
In addition to the fact that the content in this chain helps collect user data, it also improves brand metrics. Now you are an expert in the eyes of the client, and maybe even a savior.
В воронке традиционно работают чек-листы, исследования, электронные книги, white papers, инфографика. Главное — угадать с темой и предложить реальную ценность.
Такой подход к продвижению используют многие IT-к
In this article, we'll look at 11 examples of content funnels. We'll clearly show how useful materials fit into the customer's journey and help sell.
Content
What is a sales funnel
A sales funnel is a classic concept in marketing. It illustrates czech republic phone number material how a company first attracts a broad cold audience and then moves them to conversion. At each stage, the number of potential customers decreases.
The simplest funnel has only four steps:
Acquaintance.
Consideration.
Wish.
Action.
There are options with more stages. There are also those in which the path does not end with action (which is correct). It is followed by loyalty and building relationships with the brand.
On paper, everything looks great. But what about in reality? User behavior is hard to predict — it’s not that linear. Touches mix and affect the result differently. Marketers need to foresee as many options as possible. To do this, they need to build not one, but a group of funnels. They will complement each other and make communication more convincing overall.
At Contentim, we specialize in expert content for an international audience. That's why we want to look at successful examples of funnels with such content. Use this selection for inspiration. Perhaps, all you need to succeed is one simple funnel.
1. Lead magnet
Ask a B2B marketer how they collect customer contacts and they will tell you – with a lead magnet. The tool is also known as gated content.
The idea is to prepare detailed, interesting material and only make it available after an action has been taken. Often, this is filling out a form or subscribing to a newsletter.
Example of a content funnel :
Introduction . The user comes from a blog, social networks or advertising.
Review . Reads the description of the material, leaves his contacts and downloads.
Desire . Receives a special offer by email.
Action : Activates the promo code and requests a demo.
In addition to the fact that the content in this chain helps collect user data, it also improves brand metrics. Now you are an expert in the eyes of the client, and maybe even a savior.
В воронке традиционно работают чек-листы, исследования, электронные книги, white papers, инфографика. Главное — угадать с темой и предложить реальную ценность.
Такой подход к продвижению используют многие IT-к