There is hardly a large company today that does not have its own blog. Both giants like PWC and small teams of professionals like marketing software developers from Buffer share their expertise . It does not matter whether you have many years of experience in the industry or not, a blog is a great way to strengthen your position. We understand all the intricacies of running an expert blog in several languages together with the editorial team of Contentim.
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What is an expert blog and why is it needed?
In the 21st century, it’s hard to impress anyone with the uniqueness of your product (unless you’re Elon Musk, of course). Supply has long since exceeded demand, and now the main currency that all online cyprus phone number material businesses are fighting for is the audience’s attention. When you’re one of thousands of similar ones, you have to use all your advantages to stand out.
One way to do this is to show that you are an expert in your field, know it inside and out, and the more you share your wisdom, advice, and best practices, the better potential customers will feel about you and your brand.
Blogging is one of the best and most accessible ways to demonstrate expertise. Consider this: people search for answers to their questions or solutions to their problems about 400,000 times a day. If your expert blog helps you get answers, you are guaranteed to gain followers. Followers, if you continue to help them, will sooner or later become customers.
And if your blog is accessible not only to Russian-speaking readers, but also to speakers of other languages (or at least to those who know English), the scale of success will increase accordingly.
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5 Reasons to Blog in Different Languages
Yes, duplicating content in two or more languages can be quite labor-intensive and sometimes expensive, but trust me, an international blog is worth it. Here's why.
1. Increase traffic
By publishing content in multiple languages, or at least duplicating it in English, you will open your doors to a much larger number of readers. The traffic to your English blog will also increase significantly, and with it, so will the traffic.
If your articles are truly useful, they will get backlinks. You may even get mentioned by a famous blogger in your niche. All this will increase your overall site traffic and your subscriber list both on your blog and on social media.
2. Less competition
English is the most competitive language for writing articles. But the competition decreases several times when you write in other languages. The market for Spanish-, Italian-, German- and French-speaking blogs is far from saturated. This means that an international blog has a better chance of ranking high in search engines.
3. Active community
People love reading in their native language. They are more likely to feel a connection with an author who speaks to the audience in their language. Plus, local readers are much more active — they ask questions, write comments, follow bloggers on social media. All this because they feel a return and know that you understand them. What could be more desirable for a blogger than engagement?
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