Media: Upload compelling images or videos.

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How Facebook Lead Forms Work:
When someone clicks on your Lead Ad (which can appear in Feed, Stories, Messenger, etc.), an "Instant Form" pops up. This form is often pre-filled with the user's Facebook profile information (like name, email, phone number), making it incredibly easy for them to submit.

Creating a Facebook Lead Ad (General Steps):
Go to Ads Manager: Navigate to your Facebook Ads Manager.
Create a New Campaign: Click the "Create" button.
Choose "Leads" Objective: Select "Leads" as your campaign objective.
Define Ad Set:
Conversion Location: Choose "Instant Forms" (or "Instant Forms and Messenger" for more options).
Page Selection: Select the Facebook Page associated with your business. Agree to the Lead Ads Terms if you haven't already.
Budget & Schedule: Set your daily or lifetime budget and campaign duration.
Audience Targeting: This is where B2C and B2B diverge significantly (see below).
Placements: Choose where your ad will appear (Facebook Feed, Instagram Stories, Audience Network, etc.).
Design Your Ad Creative:
Format: Choose between single image/video, carousel, etc.

Primary Text & Headline: Write engaging ad copy.
Call-to-Action (CTA): Select a relevant CTA button (e.g., "Learn More," "Get Quote," "Download").
Create Your Lead Form (Instant Form):
Form Type: Choose "More Volume" (for higher quantity, less friction) or "Higher Intent" (adds a review step for higher quality).
Intro (Optional): Add a compelling headline and description explaining the value of filling out the form. You can also use an image.
Questions:
Prefill Fields: Select standard information like Full Name, Email, ghana phone number list Phone Number.
Custom Questions: Add your own questions to qualify leads. This is where B2C and B2B strategies differ most.
Privacy Policy: Required! You must include a link to your business's privacy policy.
Completion (Thank You Screen): Customize the message users see after submitting. You can also add a CTA button to, for example, visit your website, download a resource, or call your business.
Publish: Review your campaign and publish it.
B2C Lead Generation Forms on Facebook
Target Audience: Individual consumers looking for products, services, offers, or information relevant to their personal lives.

Key Characteristics:

Emotional Connection: Often driven by desires, needs, or impulse.
Shorter Sales Cycle: Decisions can be made relatively quickly.
Broader Audience: Often targeting large segments with similar interests.
Form Strategy & Best Practices for B2C:

Offer/Lead Magnet: Needs to be immediately appealing and provide clear, personal value.
Examples: Discount codes, free trials, exclusive content (e-books, guides for personal finance), contest entries, quotes (e.g., insurance, home services), sign-ups for newsletters or event registrations.