What statistics does the Google My Business platform provide?
Posted: Wed Dec 11, 2024 6:57 am
Statistics for profiles in Google Maps is a really useful feature that can give you incredible knowledge about your industry and customers. You can find the number of views with a whole list of keywords and information about specific interactions, as well as the effectiveness of menus or products . You will find a description of everything below.
Number and types of interactions on your business card
There are 4 basic interactions on your Google My Business profile:
telephone calls initiated using a business card,
information on how many times users have mapped out a route,
number of visits to the website,
messages sent to the company by users from the business card.
Of course, the availability of a given type of interaction depends on whether you have filled in the appropriate data in the administration panel or enabled chat.
Google My Business Profile Interactions Chart
The graph shows you how often Internet users interacted with your profile.
As you can see in the above screenshot, the statistics are presented in the form of a graph. In the main view, all interactions are summed up. After clicking on each type of interaction, you will receive a graph covering only the one selected.
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
By selecting just one month, you will receive interactions spread over the days. This will allow you to check trends for specific days of the week or periods of the month.
Number of interactions on Google business card on each day of September
By changing the period to one month, the graph will show your profile's daily statistics.
Number of views on Google Maps and search results
Scrolling through the statistics panel, you'll come across a pie chart showing the number of views. The view is split between mobile and desktop, and Google Search and Google Maps. The number of views is for the period you selected at the top .
Business card views chart on Google Maps and Google Search
This chart shows you how often your profile appeared in Google Search and Maps on mobile and desktop devices.
Key phrases that resulted in your business card being displayed
The phrases that brought up your business card in Google ig database search results or Google Maps are some of the most interesting statistics. They allow you to check direct searches for your company, i.e. how someone searches for your company name. Additionally, you will receive a whole list of keywords related to the services and products you offer.
List of keywords that were entered to display a business card
List of keywords that, when entered, resulted in a business card being displayed.
Each of the phrases on the right side has a given number of profile views after entering that particular phrase.
How well does your chat work?
Recently, Google has added additional data to its interaction statistics, which gives us more information about the messages themselves. It gives you information about the percentage of messages you replied to in a given month, as well as the average response time.
Advanced news statistics
These statistics will show you what percentage of customer messages you have responded to and what your average response time is.
Is anyone viewing your products?
Product statistics are also relatively new. You can see how many times users have viewed products and which one is the most popular.
Product Statistics
Want to check how often your products are displayed on your listing? Use profile statistics.
Reservations and Menu Overview - Additional hotel and restaurant statistics
For restaurant and hotel owners, there is something special, as Google Maps and search engine users can additionally book accommodation and check the menu. Of course, data on the number of these interactions will appear in the main statistics graph.
BONUS!
Google shows users information about when the most people visit your business.
Popular hours
Use statistics to find out when your location is visited by the most customers.
Photo Views - Can I check this somewhere?
Unfortunately not. Until some time, information about the number of views was displayed next to each photo. With the appearance of the new panel, this information is no longer displayed. You can only check when a given photo was added. It is similar with the number of views of posts.
Number and types of interactions on your business card
There are 4 basic interactions on your Google My Business profile:
telephone calls initiated using a business card,
information on how many times users have mapped out a route,
number of visits to the website,
messages sent to the company by users from the business card.
Of course, the availability of a given type of interaction depends on whether you have filled in the appropriate data in the administration panel or enabled chat.
Google My Business Profile Interactions Chart
The graph shows you how often Internet users interacted with your profile.
As you can see in the above screenshot, the statistics are presented in the form of a graph. In the main view, all interactions are summed up. After clicking on each type of interaction, you will receive a graph covering only the one selected.
Do you run a local business and are looking for a way to reach your customers?
Choose positioning in Google Maps!
Check out the offer
By selecting just one month, you will receive interactions spread over the days. This will allow you to check trends for specific days of the week or periods of the month.
Number of interactions on Google business card on each day of September
By changing the period to one month, the graph will show your profile's daily statistics.
Number of views on Google Maps and search results
Scrolling through the statistics panel, you'll come across a pie chart showing the number of views. The view is split between mobile and desktop, and Google Search and Google Maps. The number of views is for the period you selected at the top .
Business card views chart on Google Maps and Google Search
This chart shows you how often your profile appeared in Google Search and Maps on mobile and desktop devices.
Key phrases that resulted in your business card being displayed
The phrases that brought up your business card in Google ig database search results or Google Maps are some of the most interesting statistics. They allow you to check direct searches for your company, i.e. how someone searches for your company name. Additionally, you will receive a whole list of keywords related to the services and products you offer.
List of keywords that were entered to display a business card
List of keywords that, when entered, resulted in a business card being displayed.
Each of the phrases on the right side has a given number of profile views after entering that particular phrase.
How well does your chat work?
Recently, Google has added additional data to its interaction statistics, which gives us more information about the messages themselves. It gives you information about the percentage of messages you replied to in a given month, as well as the average response time.
Advanced news statistics
These statistics will show you what percentage of customer messages you have responded to and what your average response time is.
Is anyone viewing your products?
Product statistics are also relatively new. You can see how many times users have viewed products and which one is the most popular.
Product Statistics
Want to check how often your products are displayed on your listing? Use profile statistics.
Reservations and Menu Overview - Additional hotel and restaurant statistics
For restaurant and hotel owners, there is something special, as Google Maps and search engine users can additionally book accommodation and check the menu. Of course, data on the number of these interactions will appear in the main statistics graph.
BONUS!
Google shows users information about when the most people visit your business.
Popular hours
Use statistics to find out when your location is visited by the most customers.
Photo Views - Can I check this somewhere?
Unfortunately not. Until some time, information about the number of views was displayed next to each photo. With the appearance of the new panel, this information is no longer displayed. You can only check when a given photo was added. It is similar with the number of views of posts.