Content
Who is a full-time employee?
By the wording “Hire on staff” we mean that the copywriter works for you full-time, and his work is paid on a fixed monthly basis.
At the same time, a copywriter can work both remotely and in the employer’s office.
The latter means you'll have to invest in a workspace, coffee, cookies, and other india phone number resource corporate ethics whims. And let's not forget about vacation pay: you're legally obliged to let your favorite employee go to the sea for at least 28 days a year.
Who can't do without a full-time copywriter?
If your business is one of the three listed below, then you will definitely be more comfortable with a full-time copywriter than without one. Who and when is it better to hire a full-time copywriter:
Digital agencies with a stable flow of clients
You are confident that you will be able to load it in regular volumes;
You work with specific niches and recruit authors on specific topics;
You have set up production processes. You have an editor and/or proofreader on staff.
Big brands
You present a niche or unique product that you need to delve into “head over heels” and write about with expertise;
You want to create and maintain your brand's language and tone;
The author must be in constant contact with brand managers and developers.
Online store or large portal
You post more than 20 products with unique descriptions on the site every day.
The goods are in a warehouse, and the author describes a live sample
The content process is well-structured. Content managers or editors are responsible for large volumes.
How much will a full-time writer cost you?
We monitored vacancies on hh.ru and also looked at several of the largest recruitment groups on social networks.
The statistics are as follows: in the capital's offices, the average salary of a copywriter fluctuates between 70,000 and 130,000 rubles per month. Let's add to this the cost of the workplace, taxes, coffee, cookies and other benefits.
Total: budget about 80,000 rubles monthly for made-in-office content.
Hiring a remote copywriter will help you save a little, since you won’t have to organize a workplace for them. In addition, due to the lack of geo-referencing, it’s easier to select the most suitable candidate, since instead of five local authors, you’ll be able to look through dozens of resumes.
What can you get out of such an employee?
We analyzed our experience of working with a large staff of authors and came up with approximate volumes that an author can master.
