There is hardly a large company today that does not have its own blog. Both giants like PWC and small teams of professionals like marketing software developers from Buffer share their expertise . It does not matter whether you have many years of experience in the industry or not, a blog is a great way to strengthen your position. We understand all the intricacies of running an expert blog in several languages together with the editorial team of Contentim.
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What is an expert blog and why is it needed?
In the 21st century, it’s hard to impress anyone with the uniqueness of your product (unless you’re Elon Musk, of course). Supply has long since exceeded demand, and now the main currency that all online iceland phone number resource businesses are fighting for is the audience’s attention. When you’re one of thousands of similar ones, you have to use all your advantages to stand out.
One way to do this is to show that you are an expert in your field, know it inside and out, and the more you share your wisdom, advice, and best practices, the better potential customers will feel about you and your brand.
Blogging is one of the best and most accessible ways to demonstrate expertise. Consider this: people search for answers to their questions or solutions to their problems about 400,000 times a day. If your expert blog helps you get answers, you are guaranteed to gain followers. Followers, if you continue to help them, will sooner or later become customers.
And if your blog is accessible not only to Russian-speaking readers, but also to speakers of other languages (or at least to those who know English), the scale of success will increase accordingly.
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5 Reasons to Blog in Different Languages
Yes, duplicating content in two or more languages can be quit
