Content
Why Measure "Content Publishing Speed"
Many will say that it doesn't matter how many texts we publish, if they are useful and high-quality. On the one hand, that's true. Nowadays, few people create content for the sake of it, and the emphasis on quality should be there in any case.
But in order to not only be useful to your readers, but also to be liked by search engine and social network algorithms, it is worth understanding how much content you need to create. Content analysis of dominican republic phone numbers resource competitors will help with this: see what and in what quantities they create, due to which they get to the TOP. Not always a lot of publications are bad, especially if they are “correct”.
The first step is to measure how much content your competitors have published in a given time period and compare it to your schedule.
What problems does this help to solve?
We will only cover the main tasks that are most effective, but we are sure that you will find other ways to use this analytics.
1. Justify the need to increase resources
If you are lagging behind your competitors, you can ask your management for more resources and back it up with facts. Business owners do not always understand the need to spend additional funds; they need to see a specific connection between investments and results. Therefore, if they see that competitors are achieving great heights due to the amount of content, it will be easier for them to make a decision. Even if you are ahead, this is not a reason to slow down.
2. Understand your competitors' resources
By seeing the amount of content that others publish, you can roughly estimate how many people — full-time and outsourced specialists — are involved in implementing your competitors’ marketing tasks. This will allow you to plan your approach — increase your staff, hire freelance copywriters, or outsource some of the tasks to a content agency.
3. Estimate your content marketing budget
If you are lagging far behind in terms of content and you don’t have enough resources to expand your department, you can make an estimate for the future – how much money will be needed to “catch up” with your competitors.
On the other hand, a business can assess the amount of missing resources and continue to operate within the budget, gradually increasing the potential.
How to Calculate Content Publishing Speed
There are different ways to analyze. You can use a couple of standard tools such as SEMrush and Screaming Frog.
Collect all links to articles from your competitors' blog. Use URL content filtering:
Filter by URL content
