It’s easier to create engaging content for, say, the pet care industry — you can publish entertaining stories, appeal to pet owners’ emotions, conduct “interviews” with cute dogs on your company’s Instagram page*, and so on. But in an industry like fintech… well, you’ll have to get creative or you’ll quickly lose readers.
Fintech faces the same problems as companies in other tech denmark phone number resource industries: authors write texts that are full of jargon, confusing, overloaded with statistics, and lacking in emotion.
When creating content for FinTech, you walk a fine line between informative, sales-driven content and dry, detached text that is simply boring to read. We at Contentim create materials for many fintech products and services, and today we will share our developments with you.
So, let's dive into the fintech content creation strategies you simply must try!
Content
Create a Fintech-optimized content plan
Think of a fintech content strategy as an action plan that outlines all your goals. To get started, ask yourself the following questions:
Question
Options
Why are you creating this content?
To promote the brand, to create authority and trust, to inform users.
What audience do you want to reach?
Level of education, financial situation, age, life goals, values.
What actions do you want to achieve?
Subscribing to services or newsletters, distributing an article, interacting with posts on social networks.
How will you promote the content once it is published?
Newsletter, social networks, PPC.
What types of content do you want to create and where will you publish it?
Long blog articles, short FAQ guides, Facebook posts*, Tiktok or YouTube videos.
How will you maintain a consistent brand identity?
Tone of voice, Brand Book.
Who creates the content?
In-house team, external team, freelancers.
Why do you need a content plan? First and foremost, it will help you prioritize and define your marketing goals, ensuring that all efforts are focused on achieving them. Short-term and long-term goals can be used to evaluate the effectiveness of your plan. A plan will also help you cut costs; content creation and promotion can be expensive, and if you don’t look at the big picture, you risk overspending.
