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Step 2: Use LinkedIn Search to Identify Prospects

Posted: Mon May 19, 2025 5:35 am
by liton280
There are two ways to search on LinkedIn:

1. Basic LinkedIn Search
Even with a free account, LinkedIn allows you to search for people by keywords, job titles, company names, and location. For example, you can type in:

"Marketing Manager" AND "San Francisco"

From the results, click on individual profiles to gather information manually.

2. LinkedIn Sales Navigator (Recommended)
For serious database enrichment, LinkedIn Sales Navigator is a worthwhile investment. It offers advanced search filters, including:

Company size

Years of experience

Job function

Title

Seniority level

Keywords within the profile

You can create saved searches, set alerts, and even integrate with your CRM for streamlined data handling.

Step 3: Capture and Organize Data
As you identify suitable profiles, extract and organize the following information:

Full Name

Job Title

Company Name

Industry

LinkedIn URL

Location

Skills (optional)

Use a spreadsheet or CRM platform to store the data. This step is critical, as it allows you to match, compare, and enrich your existing email database.

Step 4: Find Valid Email Addresses
LinkedIn doesn’t display email addresses by default, so you’ll need to find them using other tools. Here are a few methods:

1. Email Finder Tools
Several tools integrate well with LinkedIn and allow you to find or verify business emails:

Hunter.io

Snov.io

Apollo.io

Lusha

Voila Norbert

Many of these tools offer browser extensions that scrape emails from LinkedIn profiles or enrich them based on name + domain.

2. Guess and Verify
You can guess email formats using common company patterns (e.g., [email protected]) and verify them using tools like:

NeverBounce

ZeroBounce

MailTester

3. Use LinkedIn Connections
If you’re already connected with someone, gmail mailing list their email might be available in their contact info. While this won’t scale, it’s useful for high-value prospects.

Step 5: Enrich Existing Contacts
If you already have an email list, you can use LinkedIn to fill in the gaps. Search by name or company, then:

Update outdated job titles

Add missing company names or industries

Segment by function or seniority

Identify new decision-makers at familiar companies

LinkedIn lets you see where your existing contacts are now — which can revive cold leads or help tailor your messaging.