To develop an effective strategy, you need to be ahead of your hong kong phone number library competitors and know what is guaranteed to work. Together with the editorial team of Contentim, we understand the statistics of content marketing and study working practices.
Content
Current statistics on popular sites
Social media is the most effective marketing channel with record ROI. Statistics show that social media usage will continue to grow.
39% of those who don’t use social media plan to test it for the first time. Additionally, 26% of marketers want to invest in social media more than any other channel. Let’s take a closer look at some of the most popular platforms — social and otherwise — and their statistics.
Blogs
Today, there are more than 600 million blogs on 1.9 billion websites worldwide. Their authors create more than 6 million posts daily, or more than 2.5 billion per year.
Blogging is often the cornerstone of many content strategies, and that's not likely to change.
There are a few key points that content marketers should pay attention to. For example, 70% of people prefer to get information from blogs rather than traditional advertising. The most popular content format is “how to” articles (77%), followed by news and trend reviews (49%), and guides and ebooks (47%). Another important fact is that engagement starts to drop for posts whose reading time exceeds 7 minutes.
Instagram*
There are over a billion active accounts on Instagram*, and many of your target audience are on the social network every day. At least half of that number or more are active on the platform every day.
Advertising and marketing on Instagram* is a large industry, with about 2 million advertisers. Campaigns reach up to 849.3 million users of the social network. And this figure is steadily growing.
Statistics show that Instagram* is the best place to reach potential customers who are likely to spend their money on products and services discovered on the platform. In fact, 46% of users already purchase products through Instagram*.
80% of marketers consider engaging social media influencers an effective marketing strategy. Finally, 80% of users prefer to research a product or service on Instagram*.
TikTok
TikTok has become the most popular and fastest-growing app in 2020 and 2021. The platform is now the sixth most popular among marketers. 62% of professionals using it plan to increase their investments in 2022, the highest rate among all social platforms.
