Both B2B and B2C businesses have been trending towards interactive events for about 10 years: workshops, trainings, coaching sessions. Why is that? Because they involve participants more, provide an opportunity to teach them new knowledge or skills in a short time. Workshops offer live practice instead of dull monologues, and active discussions instead of passive listening. That is why their effectiveness is higher than that of standard lectures in the “teacher’s monologue and only at the end – answers to questions” mode.
Want to organize workshops for your students or employees? Now I'll tell you how to do it with maximum benefit.
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Workshop - what is it?
Workshops for Business and Education: An Alternative to Boring Lectures and Seminars
Work shop structure
The word "Workshop" comes from the English word "workshop" and is literally translated from English as "workshop". That is, in its atmosphere, the event is similar to a workshop, where a group of egypt phone number library people creatively work on some task.
Often a workshop is confused with a lecture or considered to be part of the other. In fact, this is not the case. A lecture involves passive perception of information, where listeners hardly interact with each other or with the expert. A workshop is based on active involvement - all participants discuss assignments, complete exercises and ask questions.
Workshops for Business and Education: An Alternative to Boring Lectures and Seminars
The difference between a workshop and a lecture. The structure of the event, timing.
Here's a real-life example. The editorial staff at Contentim holds online copywriting workshops. I go there often.
If this were a lecture on copywriting, they would simply tell me some theory, for example, “How to write text for a selling landing page.” At the end, they would answer questions, and that would be it.
At the workshop, I am given a short theoretical block, and then I try to do something myself. And so is every participant. We have an open microphone, we are in dialogue all the time, we can turn to the teacher at any time and hear feedback.
If you also want to attend copywriting workshops, here is a chat where they publish announcements of the most important classes for copywriters and editors: Forge of Cool Copywriters .
That is, a lecture is theory and minimum involvement, and a workshop is practice and maximum involvement of participants. If you are a visitor, then just come to the format that you like. And if you are an organizer, then choose the format depending on your task, topic and audience.
Why workshops are needed at all: education, team building and creative environment
Workshops can be held offline or online, to solve business problems or for relaxation and entertainment. The digital workshop in the online format is so popular that it seems that every corporation has already implemented it, from Apple and Google to Amazon.
Workshops for Business and Education: An Alternative to Boring Lectures and Seminars