Effective link building strategy
The importance of quality links
Not all links are of equal value, and search engines are becoming more demanding regarding the quality of the links pointing to our website. Most of Google's updates in truemoney database recent years have focused on improving the detection of link SPAM.
Therefore, it is essential to select reference websites that have a theme related to our content and that have a good reputation in the digital field. These quality links will be more valued by search engines and will help improve our positioning in the SERPs.
Analyze the competition and their link profile
Having a clear idea of who you are competing against and what keywords will give us a clue to start planning our backlink acquisition strategy. A first approach to creating our list of target sites to anchor our website is to create a backlink gap with the domains that compete against us in the SERPs.
Don't neglect the other aspects of SEO
Our link building strategy will be much more effective if our website has a well-developed SEO structure and clean technical SEO. It would not be logical to optimize a website that is not internally worked on at the SEO level using a link building strategy.
Avoid suspicious link building techniques
It is important to avoid using link building techniques that may be considered SPAM, such as buying links in bulk or exchanging links without relevant content. These techniques can be counterproductive, as search engines easily detect them and may penalize our website.
Instead, it is recommended to use more natural and effective Linkbuilding techniques , such as creating quality content that attracts links naturally. For example, we can create infographics, case studies, guides, tutorials or any other type of content that is relevant and useful to our target audience. In this way, other websites are more likely to link to us naturally, which will help us improve our Authority and visibility on the web. Although this would be the ideal way to get links, if we want to grow faster, we will have to obtain links directly through purchases or agreements with the reference websites. It is important to keep in mind some aspects if we decide to obtain links directly.
