Create a hashtag and periodically remind customers uruguay telephone number data of its existence: Urban Outfitters shares customer-generated content through the #UOCommunity hashtag, which is particularly popular on Instagram. The brand also creates content with its users and shares it on its dedicated community blog . #uocommunity Instead of waiting for your customers to show off your products on social platforms, tell them exactly what kind of content you're looking for and watch their creativity blossom.
2: Reward customers for sharing The opportunity to be featured on a brand’s social media is a great incentive on its own, but a rewards system can accelerate engagement in UGC creation. Some brands don’t need to do much to acquire users – for example, Aritzia receives a lot of user-generated content thanks to its status as a brand for a certain archetype . For other brands, it may take more effort to get a user to share on social media.
How: incentives, i.e. implementing a reward system to encourage more users to share. There are many ways to reward customers; from 50% off codes to free concert tickets. Think about sustainable tactics that will work for your audience, your brand, and your budget. Fenty Beauty, for example, held a giveaway for its Fenty Parfum fragrance line and encouraged participants to create a video using a TikTok audio to win the product.
3: Get your entire staff involved in the fun User-generated content (ugc) can go beyond just showing your product or service in use or highlighting a great review. If your goal is to be more authentic to your audience, don’t be afraid to get your employees involved in creating UGC. After all, no one knows your product better than the people who work with it directly every day.
