International SEO: position your website in other countries
Posted: Wed Dec 11, 2024 4:20 am
International SEO is a set of techniques used to optimize the organic positioning of a website or blog so that search engines can identify which countries you want to reach or which languages are used in a business .
Obviously, this is just a definition and we wouldn't want you to stop there. If you want to know more about international SEO and how to position your business's website in other countries, you can't miss this article. So, keep reading!
When is it a good idea to do international SEO?
If you are considering expanding your business to botim database markets in other countries , you should know that having a good international SEO strategy is key. This will help you consolidate your brand, improve your business competitiveness and achieve economies of scale.
However, doing international SEO is a decision that is not recommended to be taken lightly. Before you start designing a strategy of this nature and implementing it, it is important that you take into account issues such as:
If your brand is established in your country of origin and you have a solid business model .
If you have the necessary resources or are willing to invest in them: native writers from other countries, a network of international salespeople, programmers, etc.
Whether the sale of your products or services is legal in other countries.
If your products or services fit with the interests of consumers in those other countries.
How to develop an international SEO strategy?
The answer to all of the above questions is “yes”? Then, go ahead with your international SEO strategy!
If you don't know where to start, we recommend that you invest in good training and opt for a specialized course such as, for example, the SEO and SEM course and the E-Commerce course from the European University.
Even so, and that is why we have prepared this publication, we will give you some aspects below that you cannot overlook when doing SEO at an international level:
Audience study
One very important thing is to understand what users are like in the different countries where you would like to implement your international SEO strategy. To do this, you can start by defining:
Which search engines do they use: Although Google is the main search engine worldwide, it is not the only one. There are many more and each one has its own algorithms that you should know: Bing, Baidu, Yahoo!, Yandex, DuckDuckGo, etc. Find out which one is most frequently used in the target country or countries.
What is the Internet connection like there? Another aspect you should take into account when studying your audience is whether or not their Internet access is limited.
What devices do they use to browse the Internet (computer, mobile, tablet, etc.),
Language: knowing how they speak and what terms they use will help you in your keyword research . And not only that, but also in adapting the content of your website, blog and social networks, without neglecting (of course) their interests when choosing the topics. Please do not fall into the temptation of automatic translations.
Competitor analysis
Keep an eye on who your competitors are at an organic level in the countries where you want to position yourself and take a good look at what they do to be at the top of the search engine rankings .
Web structure and hreflag tag
This point may be a bit complicated because it concerns the technical part of international SEO. Depending on the structure you choose for your website, the search engine will interpret which URL to show to the visitor or in which language depending on their geographic location .
Obviously, this is just a definition and we wouldn't want you to stop there. If you want to know more about international SEO and how to position your business's website in other countries, you can't miss this article. So, keep reading!
When is it a good idea to do international SEO?
If you are considering expanding your business to botim database markets in other countries , you should know that having a good international SEO strategy is key. This will help you consolidate your brand, improve your business competitiveness and achieve economies of scale.
However, doing international SEO is a decision that is not recommended to be taken lightly. Before you start designing a strategy of this nature and implementing it, it is important that you take into account issues such as:
If your brand is established in your country of origin and you have a solid business model .
If you have the necessary resources or are willing to invest in them: native writers from other countries, a network of international salespeople, programmers, etc.
Whether the sale of your products or services is legal in other countries.
If your products or services fit with the interests of consumers in those other countries.
How to develop an international SEO strategy?
The answer to all of the above questions is “yes”? Then, go ahead with your international SEO strategy!
If you don't know where to start, we recommend that you invest in good training and opt for a specialized course such as, for example, the SEO and SEM course and the E-Commerce course from the European University.
Even so, and that is why we have prepared this publication, we will give you some aspects below that you cannot overlook when doing SEO at an international level:
Audience study
One very important thing is to understand what users are like in the different countries where you would like to implement your international SEO strategy. To do this, you can start by defining:
Which search engines do they use: Although Google is the main search engine worldwide, it is not the only one. There are many more and each one has its own algorithms that you should know: Bing, Baidu, Yahoo!, Yandex, DuckDuckGo, etc. Find out which one is most frequently used in the target country or countries.
What is the Internet connection like there? Another aspect you should take into account when studying your audience is whether or not their Internet access is limited.
What devices do they use to browse the Internet (computer, mobile, tablet, etc.),
Language: knowing how they speak and what terms they use will help you in your keyword research . And not only that, but also in adapting the content of your website, blog and social networks, without neglecting (of course) their interests when choosing the topics. Please do not fall into the temptation of automatic translations.
Competitor analysis
Keep an eye on who your competitors are at an organic level in the countries where you want to position yourself and take a good look at what they do to be at the top of the search engine rankings .
Web structure and hreflag tag
This point may be a bit complicated because it concerns the technical part of international SEO. Depending on the structure you choose for your website, the search engine will interpret which URL to show to the visitor or in which language depending on their geographic location .