Creativity Report of the Decade
Posted: Tue Apr 22, 2025 9:09 am
Simon Cook, CEO of Cannes Lions, highlighted how “…as we enter a new decade, it is important to reflect on the body of work that serves as our creative foundation. Educational work will be the benchmark for the ten years to come. The Lions Creativity Report of the Decade provides important insights and recognises world-class creative businesses that have consistently championed creative excellence – adapting, evolving and innovating year after year. There is much to be learned from those who consistently produce work that changes the game, that transcends limits and constraints and that sets the bar for the future of creativity.”
Well, we at thekmarketing believe that this year's change of direction , dictated by a pragmatic and contingent need such as the containment of a global pandemic, has proved to be an opportunity for all those involved in the sector to look with different (and digital) eyes at the value and importance of creativity within communication .
At the end of the virtual event, the awards country email list were presented, divided into six regional and six global ones: Independent Agency , Brand Marketer , Agency, Network, Holding Company and Palme d'Or.
As a final treat, for the first time, “ The Work ” – the database containing the best advertising campaigns – has been made accessible and searchable by everyone. So if you are curious, after the free registration to the portal “LIONS Live intelligence” you will have the opportunity to download the report from this link .
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Well, we at thekmarketing believe that this year's change of direction , dictated by a pragmatic and contingent need such as the containment of a global pandemic, has proved to be an opportunity for all those involved in the sector to look with different (and digital) eyes at the value and importance of creativity within communication .
At the end of the virtual event, the awards country email list were presented, divided into six regional and six global ones: Independent Agency , Brand Marketer , Agency, Network, Holding Company and Palme d'Or.
As a final treat, for the first time, “ The Work ” – the database containing the best advertising campaigns – has been made accessible and searchable by everyone. So if you are curious, after the free registration to the portal “LIONS Live intelligence” you will have the opportunity to download the report from this link .
Did you like this content? Share it with whoever you want and continue to follow us and read our articles!