When calculating Ad Rank
Posted: Tue Apr 22, 2025 8:34 am
Query context
In ad auctions, the user's current context is very important., Google analyzes the search terms entered by the user, the user's location when searching, the type of device the user is using (such as mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that appeared on the page, and other user signals and attributes.
The impact of ad extensions
When you create your ad, you can add extra information to your ad, such guatemala phone number lead as a phone number or more links to specific pages on your website. This information is called an ad extension.
Google Ads evaluates how the extensions and other ad formats you use affect your ad performance.
Ad quality during auction
Google Ads also analyzes how relevant and useful your ad and the website it links to are to the people who will see it. Quality Score is a composite estimate that reflects Google's assessment of the quality of your ad.
In ad auctions, the user's current context is very important., Google analyzes the search terms entered by the user, the user's location when searching, the type of device the user is using (such as mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that appeared on the page, and other user signals and attributes.
The impact of ad extensions
When you create your ad, you can add extra information to your ad, such guatemala phone number lead as a phone number or more links to specific pages on your website. This information is called an ad extension.
Google Ads evaluates how the extensions and other ad formats you use affect your ad performance.
Ad quality during auction
Google Ads also analyzes how relevant and useful your ad and the website it links to are to the people who will see it. Quality Score is a composite estimate that reflects Google's assessment of the quality of your ad.