SEO writing quality content in 2017
If you want your brand's website or blog to be better, for potential customers to reach it and find it valuable, then quality SEO content is a priority within your digital marketing strategy . That said, how do you produce excellent quality content? What rules do you follow? Let's look at this in more detail below, today I'm sharing several practices that will definitely allow you to forget about mediocre content. You'll learn how to create interesting articles and improve brand promotion.
Essential practices for creating quality SEO content
Blog posts should be long
The idea is to make your brand blog popular. Don't forget your goal to increase the chances of converting visitors into customers or potential customers. It is certainly a challenge, but try to increase the length of your articles to at least 1,500 words. This will help you get more traffic, because it increases the chances of your content being linked to – and indexed – from other websites. And also, something perhaps much more important than the technical aspect: credibility. Long articles with valuable information cultivate brand prestige, and that is a very important asset.
Share the content
The time investment to create quality SEO content is definitely considerable. You may have an internal team doing it or an external team helping you out. However, all the effort of creating content will be in vain if no one ends up reading it. Where are the people these days who can read you? Well, on a wide variety of social networks, that's where your brand's potential customers are found every day, minute by minute. Don't just share content on social platforms, look to incorporate buttons in each piece of content you create, so that people can also, in turn, spread it to their own network.
Research the topic of your article before you start writing it.
Before you start working on that amazing article you have in mind, spend some time researching the topic. Always take information from reliable sources and before adding the data to your content, double-check the source. To attract more potential customers to your brand or to have more followers, knowing the topic intimately can avoid major reputation-related problems. In this regard, make sure that the information you add to your articles is valid and reliable.
Develop a keyword strategy
As I mentioned at the beginning, what we did a while ago to create content no longer works. It is no longer effective to use a single search term. Instead, it is ideal to focus on longer search phrases –or long-tail– or synonyms related to the word or keywords. The point here is that search engines, like Google, are increasingly more semantic and intelligent, and although it may seem like something out of a science fiction movie, Artificial Intelligence is today a widely used capacity by search engines. In addition to this, do not forget to use the language that your “Buyer Persona” speaks in your content; the challenge is to converse naturally as people do and that machines are understanding better and better.
keyword tool
Google Suggest
How do you start developing a keyword and phrase strategy? Through research. Look at your brand and rediscover what your themes are, and in turn, what is the narrative that constitutes it, what is the ontology of the language it uses and how through that language it is possible to connect with potential clients. In a simple way, start with a list of all the words that you consider important in your brand, then, identify the insight or data that is behind each one of them, you can help yourself with these tools:
Google Ads Keyword Planner
Google Suggest
SEMrush
Moz.
Once you’ve done that, organize your keywords gambling data vietnam into these categories: head keywords and long-tail keywords. Head keywords are usually generic terms, for example: “pizza,” which don’t rank very high in search results, while long-tail phrases or words, such as: “gourmet wood-fired pizza,” are used less by people, but are much more specific and have greater power to attract visitors to the website.
Link to your sources
This is a basic rule of netiquette. When you use information published on another website, do not forget to link to that site. Reciprocity on the web is a good companion. To avoid any unwanted impact on traffic to the website, it is advisable to link using the “open in a new window” option. Citing links to other websites will surely help to have more backlinks, which improves positioning in Google results.
Excite through your content
In the world of language, emotions are directly associated with verbs. Try to use verbs that evoke emotions and shine through in your digital writing. For example, you can write the verb “conquer minds” instead of “win minds.” By writing this way and playing with the diversity of the language, your content will be more attractive. A passive voice in your content writing will make it less interesting and less exciting.
The relevance of unique content
You will fall into the world of renegades if Google finds out that you are publishing plagiarized content. As a result, your website will never be indexed above your competitors' sites. This is the main reason why your content should be unique and written from scratch. Nowadays, there are plenty of digital tools that allow you to monitor the originality of an article. Some are installed on your computer, others run online. For example, at Plagium you can check online if your content has been plagiarized, then the tool will search Google in different languages and you can get the results almost immediately.
Being concise encourages readability
Avoid excessive “Gre, Gre” to say “Gregorio”. If your main objective is to write quality SEO content, it is advisable to be concrete and concise, especially in paragraphs, which should be built with 4 or 5 sentences, making it easier for people to read and understand the ideas. Avoid long constructions and the use of buzzwords that do not make sense. I know, this requires a recurring practice of writing every day, but in the medium term it will be beneficial for the brand.
Be a 007 with your competitors
Obviously, you are not the only one creating content on a particular topic. And despite what every company says, you have competition. Before you start selecting all the keywords you need for your content, it is advisable to go and listen to your competitors’ websites. Maybe you can check out what keywords they are using and – why not? – keep a close eye on what works best for them.
Do you think any other practice is needed? I hope this article is very useful for you, especially in the exciting task of writing quality SEO content for your website or blog.
