First of all, if you want to know what landing pages are, be sure to check out this article . But basically, landing pages are: pages within your website that have the specific objective of converting. Converting visitors into leads or leads into customers. They are pages specifically designed for this. To achieve this, successful landing pages present a clear and direct offer that is of interest to visitors, such as an ebook or the hottest Christmas offer. Always making it clear what the next step is to access this offer.
5 examples of successful landing pages for the holidays
The North Face Landing Page
The North Face: Minimalism delivers a clear message
While some may not find winter weather gambling data usa very pleasant, for the team at North Face—a sportswear company known for its jackets—the reality is different. This is the perfect season to show off your cold-weather gear. And maximize it during Black Friday. Minimalism is the main feature of this landing page. Without any distractions, the user only has to click to get where they want to go.
Where North Face uses muted background colors to draw the viewer's attention to their CTA buttons, Mulberry takes the opposite approach.
Mulberry Landing Page
Mulberry: the colour of the winter season
The British luxury fashion company chose a large-scale product photo. It captures the viewer's attention and brings them closer to the desire. The phrase "winter wonders" together with a clear call to action make it very obvious what the customer should do next.
One nice thing about this bright and simple site is that it is straightforward and appealing to people who may not be familiar with the Mulberry brand. And who may be shopping for a fashion-conscious friend or family member.
ao.com Landing Page
AO.com: Highlighting the incentive
What we like about this page is that it offers two very clear ways to access the products. On the one hand, a very intuitive search mechanism by categories. And on the other hand, a dynamic call to action that immediately invites you to go ahead and buy, with a single, very eye-catching button. Without a doubt, Black Friday is a great time for these businesses.
Hubspot Landing Page
Hubspot: Knowing Your Audience
Without a doubt, one of the best examples of successful landing pages. In this case, Hubspot, which sells a powerful CRM, shows us a landing page that is visually very pleasing in design and color. The most striking thing for us about this example is the copy, the message that goes straight to the heart of the company's target audience: businesses that want to grow.
The WinC Landing Page
The Wine C: Home is where the wine is
An Oscar for whoever wrote the phrase “ Home is where the wine is .” This is the central point of this example, which clearly states in one sentence what this wine delivery service to your doorstep can do. A high-quality photograph and a clear and contrasting call to action make this one of the best examples in our collection today.
Summary of features of successful landing pages
Remember, for a landing page to convert, it is important that you are very clear at all times about its objective:
Does it have to do with getting content downloads in exchange for data?
Is it a subscription to a digital service?
Is it clearly aimed at increasing sales?
The other element we have seen in these examples of landing pages is simplicity, minimalism and attractive visual elements. Added to this are texts, messages and calls to action that leave no room for doubt. Finally, the benefits that the user will obtain by continuing forward. What we have said before: The success of a landing page is in its clarity and simplicity.
