Confused about the difference? Many people
Posted: Tue Dec 10, 2024 10:39 am
Getting that sale or landing that first-time customer is great, but it doesn’t always happen. Just because your first pitch didn’t seal the deal, however, doesn’t mean you should just give up and move on. In fact, you’re now in the perfect position to start a remarketing or retargeting campaign.
use these terms interchangeably, so it’s natural to think they’re exactly the same thing, but they’re not, and this guide will help you fully understand what sets them apart:
WHAT IS THE DIFFERENCE BETWEEN REMARKETING AND RETARGETING?
Remarketing works by retargeting previous customers or newsletter subscribers, especially through email. After all, selling to existing customers is one of the main sales strategies for small businesses. With remarketing, you can work to extend your relationship with your existing customer base.
Retargeting focuses more on customers who have visited list of telegram users in philippines your website or social media profile and then left.
They look similar, right? To help you understand in detail what sets them apart, you need to understand how they differ in these three areas:
What distribution channel do they use?
One of the significant differences in the remarketing vs. retargeting debate is their distribution channels. Generally, remarketing can be done through your email marketing campaign to increase sales since it focuses on newsletter subscribers or users with an existing account.
Retargeting, on the other hand, focuses on those who have interacted with your brand but have not left their name or number. With the help of cookies and companies like Google or Meta, you can find those users and show them retargeting display ads to encourage them to return.
A user interface for selecting sources to create a Custom Audience, featuring options like Website, App activity, and Meta sources.
Image taken from Meta
Types of commitment
The next big difference is in how you interact with your prospects.
With remarketing you can:
use these terms interchangeably, so it’s natural to think they’re exactly the same thing, but they’re not, and this guide will help you fully understand what sets them apart:
WHAT IS THE DIFFERENCE BETWEEN REMARKETING AND RETARGETING?
Remarketing works by retargeting previous customers or newsletter subscribers, especially through email. After all, selling to existing customers is one of the main sales strategies for small businesses. With remarketing, you can work to extend your relationship with your existing customer base.
Retargeting focuses more on customers who have visited list of telegram users in philippines your website or social media profile and then left.
They look similar, right? To help you understand in detail what sets them apart, you need to understand how they differ in these three areas:
What distribution channel do they use?
One of the significant differences in the remarketing vs. retargeting debate is their distribution channels. Generally, remarketing can be done through your email marketing campaign to increase sales since it focuses on newsletter subscribers or users with an existing account.
Retargeting, on the other hand, focuses on those who have interacted with your brand but have not left their name or number. With the help of cookies and companies like Google or Meta, you can find those users and show them retargeting display ads to encourage them to return.
A user interface for selecting sources to create a Custom Audience, featuring options like Website, App activity, and Meta sources.
Image taken from Meta
Types of commitment
The next big difference is in how you interact with your prospects.
With remarketing you can: