Digital Marketing: How to use blogs and social networks in your strategy?
Posted: Mon Apr 21, 2025 9:58 am
Especially after the popularization of social networks, many believe that the use of blogs is a thing of the past. However, research developed by Orbit Media shows that 85% of B2B corporations use blogs in their digital marketing strategies. Furthermore, 91% of B2B companies use this platform for the same reason.
Information like this makes it clear that ignoring portugal mobile database potential of blogs and social networks can be a waste for brands. After all, many of these portals can be found in searches on Google, the largest search engine on the internet.
However, it makes sense to keep in mind that digital marketing strategies on blogs or social networks do not always yield results. This is because it is essential to follow a series of recommendations to have better performance and stand out. This does not always happen, which may explain why some profiles have and do things to be successful that yours cannot.
Want to understand more about the importance of combining social media and blogs in digital marketing strategies? Keep reading!
How relevant are social networks for companies?
How relevant are social networks for companies?
It is hard to find someone who does not have or use social media. Proof of this is the research The Global State of Digital , which shows the presence of 45% of the world's population in these spaces.
Given this context, it is possible to say that companies that do not have a presence on social media lose visibility. For example, former US President Donald Trump was banned from major social networks, such as Facebook, Instagram and Twitter. Did you know?
After this court ruling, the politician deleted a blog due to lack of engagement. It is possible that the drop in audience is related to Trump's absence from social media, which makes clear the power of social media to connect people.
In other words, it is clear that when brands ignore these digital environments, they reduce their potential reach. This is true not only for those who want to sell directly through social media. After all, they are also useful for developing relationships with the public, collecting feedback, answering questions, etc.
However, it is not enough to ensure a presence on social media, regardless of the brand's objectives within them. So, if your company only posts, this could be the mistake that prevents its digital growth. It is necessary to produce content strategically and consider a series of factors, such as:
Information like this makes it clear that ignoring portugal mobile database potential of blogs and social networks can be a waste for brands. After all, many of these portals can be found in searches on Google, the largest search engine on the internet.
However, it makes sense to keep in mind that digital marketing strategies on blogs or social networks do not always yield results. This is because it is essential to follow a series of recommendations to have better performance and stand out. This does not always happen, which may explain why some profiles have and do things to be successful that yours cannot.
Want to understand more about the importance of combining social media and blogs in digital marketing strategies? Keep reading!
How relevant are social networks for companies?
How relevant are social networks for companies?
It is hard to find someone who does not have or use social media. Proof of this is the research The Global State of Digital , which shows the presence of 45% of the world's population in these spaces.
Given this context, it is possible to say that companies that do not have a presence on social media lose visibility. For example, former US President Donald Trump was banned from major social networks, such as Facebook, Instagram and Twitter. Did you know?
After this court ruling, the politician deleted a blog due to lack of engagement. It is possible that the drop in audience is related to Trump's absence from social media, which makes clear the power of social media to connect people.
In other words, it is clear that when brands ignore these digital environments, they reduce their potential reach. This is true not only for those who want to sell directly through social media. After all, they are also useful for developing relationships with the public, collecting feedback, answering questions, etc.
However, it is not enough to ensure a presence on social media, regardless of the brand's objectives within them. So, if your company only posts, this could be the mistake that prevents its digital growth. It is necessary to produce content strategically and consider a series of factors, such as: