Deep-rooted Concerns about Information Security
Posted: Mon Apr 21, 2025 8:48 am
Another important thing that EC businesses should be aware of is information security measures. In the Ministry of Internal Affairs and Communications' "2022 Telecommunications Usage Trends Survey," a survey asking about "concerns about using the Internet," the highest result was concern about personal information leaks. In particular, credit card information requires careful attention as it can directly lead to financial damage.
According to a survey by the Japan Consumer Credit Association, the albania whatsApp number list amount of damage caused by credit cards is increasing year by year. In particular, in BtoC-EC, there are many opportunities to use credit cards as a payment method, so security measures that can alleviate consumer concerns are required.
Incidence of credit card fraud
Source: Ministry of Economy, Trade and Industry "Reiwa 5 Market Survey Report on Electronic Commerce"
Related article: A thorough explanation of the five important elements and points to note for security measures on e-commerce sites
Improving the shopping experience through EC sites and SNS
As smartphone penetration rates increase, the usage rate of SNS such as LINE, X (formerly Twitter), Instagram, and TikTok is also increasing among all age groups. In addition, the use of SNS is also increasing in the process of consumer purchasing behavior.
E-commerce operators are posting product information on Instagram and taking steps to smoothly connect users who are interested in the product to the purchase path on the EC site. As an example of the use of UGC (user-generated content), some companies are implementing measures to display reviews posted on SNS on their EC sites, alleviating consumers' concerns and doubts about the product and increasing the purchase rate. Utilizing SNS that is compatible with your company's products to improve the customer experience value will lead to a competitive advantage for EC sites.
Related article: What are AI hashtags that allow you to search for products like on social media?
The evolution of AI and AR technology
There are also an increasing number of cases where the latest technology is being installed on EC sites to reduce consumers' anxiety about purchasing online.
In the furniture and interior and apparel industries, AR (Augmented Reality) technology is being used to provide functions that allow users to check on their smartphones what the furniture will look like in their home or what it will look like when trying on different colors of clothing. This eliminates the need to go to a store to compare products, which is a common practice, and promotes purchasing on EC sites.
In addition, the use of AI has evolved to recommend the best products for each consumer, helping to increase the CVR and average purchase price of EC sites by creating opportunities to find products that could not be found through traditional keyword searches.
Related article: What is an AI product search system?
Related article: What are recommendations on EC sites? A thorough explanation from the mechanism to the benefits of introducing them
CtoC EC market
The main CtoC EC are flea market apps and online auctions.
The flea market app market is roughly divided into three categories: ① general platform operators, ② specific categories such as anime, books, branded goods, tickets, and home appliances, and ③ the handmade market. ① and ② are basically secondary distribution that handles reused goods, while ③ handles handmade products by artists. Trading of handmade products is thriving overseas, and the market is expected to expand in Japan in the future.
The CtoC EC market in 2023 is expected to grow by 5.0% from 2.363 trillion yen in 2022 to 2.4817 trillion yen. The growth of the flea market app market is mainly contributing to the expansion of the market size. The reuse population is expected to continue to expand due to multiple factors, such as the recent increase in social momentum toward achieving
the SDGs (Sustainable Development Goals), the impact of rising prices, and a decrease in resistance to purchasing reused goods, especially among Generation Z.
According to a survey by the Japan Consumer Credit Association, the albania whatsApp number list amount of damage caused by credit cards is increasing year by year. In particular, in BtoC-EC, there are many opportunities to use credit cards as a payment method, so security measures that can alleviate consumer concerns are required.
Incidence of credit card fraud
Source: Ministry of Economy, Trade and Industry "Reiwa 5 Market Survey Report on Electronic Commerce"
Related article: A thorough explanation of the five important elements and points to note for security measures on e-commerce sites
Improving the shopping experience through EC sites and SNS
As smartphone penetration rates increase, the usage rate of SNS such as LINE, X (formerly Twitter), Instagram, and TikTok is also increasing among all age groups. In addition, the use of SNS is also increasing in the process of consumer purchasing behavior.
E-commerce operators are posting product information on Instagram and taking steps to smoothly connect users who are interested in the product to the purchase path on the EC site. As an example of the use of UGC (user-generated content), some companies are implementing measures to display reviews posted on SNS on their EC sites, alleviating consumers' concerns and doubts about the product and increasing the purchase rate. Utilizing SNS that is compatible with your company's products to improve the customer experience value will lead to a competitive advantage for EC sites.
Related article: What are AI hashtags that allow you to search for products like on social media?
The evolution of AI and AR technology
There are also an increasing number of cases where the latest technology is being installed on EC sites to reduce consumers' anxiety about purchasing online.
In the furniture and interior and apparel industries, AR (Augmented Reality) technology is being used to provide functions that allow users to check on their smartphones what the furniture will look like in their home or what it will look like when trying on different colors of clothing. This eliminates the need to go to a store to compare products, which is a common practice, and promotes purchasing on EC sites.
In addition, the use of AI has evolved to recommend the best products for each consumer, helping to increase the CVR and average purchase price of EC sites by creating opportunities to find products that could not be found through traditional keyword searches.
Related article: What is an AI product search system?
Related article: What are recommendations on EC sites? A thorough explanation from the mechanism to the benefits of introducing them
CtoC EC market
The main CtoC EC are flea market apps and online auctions.
The flea market app market is roughly divided into three categories: ① general platform operators, ② specific categories such as anime, books, branded goods, tickets, and home appliances, and ③ the handmade market. ① and ② are basically secondary distribution that handles reused goods, while ③ handles handmade products by artists. Trading of handmade products is thriving overseas, and the market is expected to expand in Japan in the future.
The CtoC EC market in 2023 is expected to grow by 5.0% from 2.363 trillion yen in 2022 to 2.4817 trillion yen. The growth of the flea market app market is mainly contributing to the expansion of the market size. The reuse population is expected to continue to expand due to multiple factors, such as the recent increase in social momentum toward achieving
the SDGs (Sustainable Development Goals), the impact of rising prices, and a decrease in resistance to purchasing reused goods, especially among Generation Z.