6 ways to plan your christmas marketing strategy
Posted: Tue Dec 10, 2024 10:02 am
Surely, as a good professional, you have already thought about the marketing strategy for Christmas. Right? If not, it is time to act and prepare for what is usually a very important season for most businesses.
As a business owner, your daily schedule is sure to consume your time. And the holidays are likely to approach so quickly that you miss out on a great opportunity to boost your sales. In this article, we share with you some ways to plan your marketing efforts for Christmas. Let's go!
6 ideas to prepare your Christmas marketing strategy
1. Remember, some seasons never change
For example…
Christmas (December 25).
New Year (January 1).
Valentine's Day (February 14).
St. Patrick's Day (March 17).
Halloween (October 31).
Other holidays, even if the date is different, always occur on a particular day, for example:
Mother's Day (second Sunday in May).
Father's Day (third Sunday in June).
Labor Day (first Monday in September).
Forgetting these events represents a missed marketing opportunity.
Whether it's in the form of a special sale, a limited-time offer, or simply sending out seasonal wishes, failing to account for common holidays puts you behind the competition—and, well, not as well planned.
2. Plan ahead
As I mentioned earlier, popular festivals always occur at the same time of year. But that doesn't mean you should create a quick promotion a few days before.
Here's why it's a bad idea: The "me too" syndrome.
Being late to the holiday marketing party can make you look desperate. If your competition has been running a 50% off Black Friday sale for weeks leading up to it, and you propose your offer a few days early, potential customers may judge it as inauthentic.
It's also very likely that your target audience has already purchased from your competitors long before you announce your offer. And that's lost revenue.
Being out of the loop
It's not necessary to have a huge offer every time there's a holiday. However, sending an email, sharing a social post, or placing a banner on your website conveys the idea of a more personal and approachable business.
Forgetting about key seasons—like Christmas—creates the impression that you're not fully aware of what's going on outside of your company. Plus, there are people in your audience who love Valentine's Day, Christmas, Easter, etc. Ignoring those holidays means you're ignoring them, too.
Last minute budget
Reactive marketing can quickly eat into your budget . Money you’ve set aside for future campaigns will be consumed when you try to—for example—plan and launch Christmas marketing at the last minute. Worse still, you could end up using money from your cash flow.
Identifying the holidays you want to target in advance and planning for them allows you to conveniently spread your marketing dollars throughout the year. The last thing you want is to have a cash flow problem during key seasons where you want to promote.
3. Create customer loyalty and leverage it
During the holiday season—and especially at Christmas—online customers want:
Good prices.
Wide selection of products.
Reliable shipping.
No complications at all.
If you are an online retailer, planned gambling data singapore marketing can bring those people to your site. And if you can deliver the points mentioned above, they will come back to buy.
In fact, according to a study by Constant Contact , 52% of customers acquired through holiday marketing will become repeat, loyal customers.
4. Be grateful and look forward
Certain holidays and events are about appreciating what you have:
Valentine's Day.
Thanksgiving.
Christmas.
When these dates pass, it is a good time to reflect on what happened and look to the future.
While you can commit to a holiday deal or promotion, it's not necessary. Sometimes a simple "thank you" at this time of year is more than enough to get your message across.
5. Make a communication plan for your seasonal offer.
Once you've decided which holidays you want to target and what deals go along with them, your next step is to get the word out.
That doesn’t mean sending an email and a social post and then forgetting about it. You need to “touch” people several times before they take action.
Digital life is busy. People often get dragged along to something else. When they finally have some free time again, they probably won't remember what you're offering.
When in doubt, you can always use the “rule of three”:
Email 1
Announce your offer.
Send a few weeks before the offer expiration date.
Email 2
Reminder.
Send one week from the offer expiration date.
Email 3
Last chance to take advantage.
Send a few days before the offer expires.
6. Create your own seasons or annual events
Why not develop your own special seasons that are unique to your company?
Maybe it could be your anniversary date. Maybe you announce a new product or service every year.
Or you can simply create an annual customer appreciation day.
Whatever the case, you have the ability to make your business an integral part of your potential customers' purchasing calendar.
Now it's your turn!
We hope you can apply these ideas to your business, especially small and medium-sized businesses. And to make the most of seasonal marketing throughout the year, don't forget:
Plan ahead.
Leverage customer loyalty.
Develop a communication plan.
Create your own holidays to celebrate your business.
By following these practices you will never be caught off guard when major holidays approach. If you need help with your digital marketing strategy, we are here to help you .
As a business owner, your daily schedule is sure to consume your time. And the holidays are likely to approach so quickly that you miss out on a great opportunity to boost your sales. In this article, we share with you some ways to plan your marketing efforts for Christmas. Let's go!
6 ideas to prepare your Christmas marketing strategy
1. Remember, some seasons never change
For example…
Christmas (December 25).
New Year (January 1).
Valentine's Day (February 14).
St. Patrick's Day (March 17).
Halloween (October 31).
Other holidays, even if the date is different, always occur on a particular day, for example:
Mother's Day (second Sunday in May).
Father's Day (third Sunday in June).
Labor Day (first Monday in September).
Forgetting these events represents a missed marketing opportunity.
Whether it's in the form of a special sale, a limited-time offer, or simply sending out seasonal wishes, failing to account for common holidays puts you behind the competition—and, well, not as well planned.
2. Plan ahead
As I mentioned earlier, popular festivals always occur at the same time of year. But that doesn't mean you should create a quick promotion a few days before.
Here's why it's a bad idea: The "me too" syndrome.
Being late to the holiday marketing party can make you look desperate. If your competition has been running a 50% off Black Friday sale for weeks leading up to it, and you propose your offer a few days early, potential customers may judge it as inauthentic.
It's also very likely that your target audience has already purchased from your competitors long before you announce your offer. And that's lost revenue.
Being out of the loop
It's not necessary to have a huge offer every time there's a holiday. However, sending an email, sharing a social post, or placing a banner on your website conveys the idea of a more personal and approachable business.
Forgetting about key seasons—like Christmas—creates the impression that you're not fully aware of what's going on outside of your company. Plus, there are people in your audience who love Valentine's Day, Christmas, Easter, etc. Ignoring those holidays means you're ignoring them, too.
Last minute budget
Reactive marketing can quickly eat into your budget . Money you’ve set aside for future campaigns will be consumed when you try to—for example—plan and launch Christmas marketing at the last minute. Worse still, you could end up using money from your cash flow.
Identifying the holidays you want to target in advance and planning for them allows you to conveniently spread your marketing dollars throughout the year. The last thing you want is to have a cash flow problem during key seasons where you want to promote.
3. Create customer loyalty and leverage it
During the holiday season—and especially at Christmas—online customers want:
Good prices.
Wide selection of products.
Reliable shipping.
No complications at all.
If you are an online retailer, planned gambling data singapore marketing can bring those people to your site. And if you can deliver the points mentioned above, they will come back to buy.
In fact, according to a study by Constant Contact , 52% of customers acquired through holiday marketing will become repeat, loyal customers.
4. Be grateful and look forward
Certain holidays and events are about appreciating what you have:
Valentine's Day.
Thanksgiving.
Christmas.
When these dates pass, it is a good time to reflect on what happened and look to the future.
While you can commit to a holiday deal or promotion, it's not necessary. Sometimes a simple "thank you" at this time of year is more than enough to get your message across.
5. Make a communication plan for your seasonal offer.
Once you've decided which holidays you want to target and what deals go along with them, your next step is to get the word out.
That doesn’t mean sending an email and a social post and then forgetting about it. You need to “touch” people several times before they take action.
Digital life is busy. People often get dragged along to something else. When they finally have some free time again, they probably won't remember what you're offering.
When in doubt, you can always use the “rule of three”:
Email 1
Announce your offer.
Send a few weeks before the offer expiration date.
Email 2
Reminder.
Send one week from the offer expiration date.
Email 3
Last chance to take advantage.
Send a few days before the offer expires.
6. Create your own seasons or annual events
Why not develop your own special seasons that are unique to your company?
Maybe it could be your anniversary date. Maybe you announce a new product or service every year.
Or you can simply create an annual customer appreciation day.
Whatever the case, you have the ability to make your business an integral part of your potential customers' purchasing calendar.
Now it's your turn!
We hope you can apply these ideas to your business, especially small and medium-sized businesses. And to make the most of seasonal marketing throughout the year, don't forget:
Plan ahead.
Leverage customer loyalty.
Develop a communication plan.
Create your own holidays to celebrate your business.
By following these practices you will never be caught off guard when major holidays approach. If you need help with your digital marketing strategy, we are here to help you .