Building a brand is best started by clearly defining your brand identity and the fundamental values your company represents. Below you will find several key steps that will help you create a coherent positioning strategy.
Planning activities:
Determine WHO your customer is. When running a business, you need to know who your product or service recipient is. Are you selling something to seniors, families with children, or perhaps professionals like a doctor or bricklayer? Defining the market segments you want to be in will help you better tailor your communication and morocco telemarketing offering. Businesses expand their operations over time to reach a larger audience.
Determine WHAT need you can meet. There are many products and services on the market that meet different customer needs. Be clear about what need your brand meets. What problem can you solve? How can your solutions make life easier for customers?
Think WHY customers should trust you. There are so many substitutes on the market that customers need a specific reason to choose your brand. It's not just about the quality of the product or service, but also about the mission and values you represent
Highlight the DIFFERENTIATIONS that make your brand unique. Apple is high quality products and unique design that electrify users. IKEA is self-assembly of furniture, Tesla is innovative electric car technology, Coca-Cola is shared values and emotions, and Amazon is customer service and fast delivery.
Identify three ADVANTAGES of your brand. Rolex is associated with luxury, excellent quality and precision. Tesla stands out for its eco-friendly products, investment in technology and autonomous vehicles. Zappos (a shoe brand) stands out for its great customer service, free shipping and returns and 24-hour phone support, which shows an emphasis on customer satisfaction.
The process of brand positioning helps you better understand yourself as a brand and your customers. Imagine your brand as a person. What is its name? Who is it? What is important to it? Who is it friendly to? Create your own Agnieszka, Marta, Krzysiek or Rafał. Give it an unconventional name, but let this name immediately remind you of your brand. Marketing and positioning will help you spread this mechanism on the Internet. So let's see what makes up the seed.
