Unfortunately, however, I am sorry to say that in this case, the challenge launched by the platform has not been fully understood, at least not so far.
The signs of Facebook's desire to focus firmly on Places were all there: in the United States, restaurants that have reviews on Bon Appetit, Conde Nast Traveler, Eater, New York Magazine, San Francisco Chronicle – for example – see the same reviews reported also on their Facebook Places page, if it exists; furthermore, the "ugly" Bing maps are being replaced by the more accurate ones on "Here".
In short, “there is constant work” on Facebook Places oman whatsapp mobile phone number list that suggests this desire to be a point of reference for local businesses, the potential of which has perhaps not yet been fully understood.
For this reason today I want to talk to you about Facebook Places.
[Article updated January 2022]
First things first: What is Facebook Places?
This is a location page with the name of a local business (restaurant, florist, etc.) and all the related information customers need: address, business category, hours, descriptions (one long and one short), web references and of course reviews .
You can open it (or make it your own if it already exists – I recommend you do a search first) by clicking here: facebook.com/places
The observations and searches you make on Facebook Places (that's how it sounds in Italian) are different from user to user, based on the user's interests, likes and their standard location , a bit like what happens when you do any search on Google.
But the real beating heart of Facebook Places, as in the similar Google My Business, are the reviews . Just think that:
70% of consumers believe the reviews they find online
92% find reviews very helpful in making purchasing decisions
In short, people believe it and they are right to do so , because the majority of these are real (even if there are services external to Facebook that allow you to purchase reviews – a practice not recommended!): this is why it makes a lot of sense – if you have a local business – to encourage reviews and check-ins on Facebook , so as to enliven the “Places” page and promote it – show it – naturally circulate its name.
Is that all there is to Facebook Places? Absolutely not…
