The multi-channel seeding strategy
Posted: Sun Apr 20, 2025 10:14 am
When building a channel strategy, it's especially important to consider the differences between each channel. Adapt your content seeding strategy to the specifics of each channel. What works on Instagram won't necessarily work equally well on LinkedIn or TikTok.
A quick tip: Don't try to use all channels at once; instead, focus on the two or three most important ones at first. This will help you stay on track. Step four involves evaluating your efforts, and if you notice that it's worth switching to other channels or adding more, you can always expand your channel strategy.
In addition to individual channels, successful content seeding also requires identifying key argentina phone number data multipliers. Multipliers are people who share your content on their channels to give you greater reach and a higher trust factor. Find influencers, bloggers, or opinion leaders in your industry who will spread your content among their community.
When working with influencers, it's important to build relationships with them. Comment, share, and interact with their content. This relationship will help you distribute your content through your influencers' channels and also establish unpaid collaborations.
Step 4: Content Seeding – Publish and place content
Once your content is complete, the actual content seeding begins. It's always best to start by publishing the content on your own website, for example, on your blog or as a CTA with a lead magnet form—depending on which content formats you've previously defined.
Once you've published your content, it's time to focus on seeding. You now have your channel strategy, and you can start distributing your content, creating your campaigns, and engaging with your influencers.
And then the most important steps are completed. You can now research further ideas and topics, create other content, search for new influencers, and most importantly: measure and monitor the content you play. And that brings us to the final 5th step.
Step 5: Content seeding success – evaluate measures
To evaluate your efforts, define measurable key performance indicators (KPIs) beforehand to assess the efforts and success of your content seeding strategy. These can be clicks, shares, conversions, or other metrics.
Once you know your KPIs, start regularly monitoring the performance of your content across different channels. Use analytics tools to identify trends.
You could also gather feedback from your target group and multipliers to evaluate your measures.
Adjust your strategy based on the data and feedback you collect. Be flexible and willing to make changes to increase effectiveness.
A successful content seeding strategy requires continuous adjustments and optimizations. Be prepared to respond to changes in the market and your target audience's behavior.
A quick tip: Don't try to use all channels at once; instead, focus on the two or three most important ones at first. This will help you stay on track. Step four involves evaluating your efforts, and if you notice that it's worth switching to other channels or adding more, you can always expand your channel strategy.
In addition to individual channels, successful content seeding also requires identifying key argentina phone number data multipliers. Multipliers are people who share your content on their channels to give you greater reach and a higher trust factor. Find influencers, bloggers, or opinion leaders in your industry who will spread your content among their community.
When working with influencers, it's important to build relationships with them. Comment, share, and interact with their content. This relationship will help you distribute your content through your influencers' channels and also establish unpaid collaborations.
Step 4: Content Seeding – Publish and place content
Once your content is complete, the actual content seeding begins. It's always best to start by publishing the content on your own website, for example, on your blog or as a CTA with a lead magnet form—depending on which content formats you've previously defined.
Once you've published your content, it's time to focus on seeding. You now have your channel strategy, and you can start distributing your content, creating your campaigns, and engaging with your influencers.
And then the most important steps are completed. You can now research further ideas and topics, create other content, search for new influencers, and most importantly: measure and monitor the content you play. And that brings us to the final 5th step.
Step 5: Content seeding success – evaluate measures
To evaluate your efforts, define measurable key performance indicators (KPIs) beforehand to assess the efforts and success of your content seeding strategy. These can be clicks, shares, conversions, or other metrics.
Once you know your KPIs, start regularly monitoring the performance of your content across different channels. Use analytics tools to identify trends.
You could also gather feedback from your target group and multipliers to evaluate your measures.
Adjust your strategy based on the data and feedback you collect. Be flexible and willing to make changes to increase effectiveness.
A successful content seeding strategy requires continuous adjustments and optimizations. Be prepared to respond to changes in the market and your target audience's behavior.