8 Tips for Pinterest SEO
Posted: Sun Apr 20, 2025 9:06 am
Once you've mastered the basics of Pinterest, you can begin with search engine optimization. The following tips and strategies will help:
1) Quality content is king
High-quality content that genuinely interests users and is therefore seen and read prevails. Tricks like bloated content and keyword overload are quickly spotted by algorithms. Therefore, primarily engaging and relevant content is commented on, saved, and shared—and only this, in turn, is ranked highly and motivates other users to follow a profile.
2) It’s not just about colorful pictures
Pinterest content is simple, right? Upload a few colorful images, and that's it. Far from it, because Pinterest actually offers more than just plain images, but also infographics, videos, and links to blog posts, e-books, and products. What's more, the latter three can be posted multiple times, each with a different image as the lead in the pin.
3) Design and optimize images
Ultimately, it's all about good images: A good eye-catcher is extremely important on Pinterest and is more likely to be recognized in the visual search engine than on other social media platforms. Therefore, it's worth investing a little more effort in a beautiful visual design. It's also important to optimize images for mobile devices, as 85 percent of Pinterest users access Pinterest via mobile devices. Pinterest currently recommends an optimal image size of 1,000 pixels (wide) by 1,500 pixels (high) and a 2:3 aspect ratio. Larger images are also possible, but will be cropped in the home feed and only displayed in full size after another click.
4) Find out what (still) interests you
What interests the community around my topic, product, or company? Pinterest search is the starting point for quick research. Simply log in to your Pinterest account and enter search terms related to the product or company in the search field. Pinterest completes the respective search query based on input from other users, similar to Google.
The search input on Pinterest completes search terms in a similar way to Google search.
Fig. 3: The search term "pizza" brings up related terms, such as "pizza rolls" and "pizza snails." Relevant brands also become visible.
5) Research keywords
The inspiration from the Pinterest search from the previous step can help you in the next step on Google, for example, with the Google Keyword Planner . With Google's free keyword planning tool, you can find keywords and phrases related to your topic. You can also check which terms promise higher search volume and lower competition. But why check on Google when it comes to Pinterest SEO?
First, Google's search data is the most comprehensive on the web. It's valuable, even if it may guatemala phone number data not perfectly match what Pinterest users are searching for. It can still provide insight into what's working and what's not. This input can also be used to optimize your own Pinterest content, attracting even more external traffic, which in turn benefits Pinterest.
6) Optimize descriptions
Research provides a good overview of what your target audience wants to see and read. This also helps tailor descriptions for your pins and boards to specific keywords, but a detailed description of your boards is also recommended in general.
7) Use hashtags
Hashtags became popular on Twitter and are also popular on Pinterest for classifying content and bringing it to the surface from the crowd. Theoretically, up to 20 hashtags can be added to each pin's description, but more than three or four can distract visitors or seem spammy. Therefore, it's better to focus on relevance and usefulness. Users will thank you!
8) Use Rich Pins
Rich Pins create dynamic links to a website. They can thus automatically keep information up-to-date; if changes are made to the website, the Rich Pin is updated accordingly. Rich Pins are particularly indispensable for e-commerce sites if, for example, the current price should always be displayed on Pinterest. In addition to Rich Pins for products, there are also Recipe and Article Rich Pins that keep ingredients and blog posts, among other things, up-to-date. For this purpose, a small HTML code is embedded on the website after registration for Rich Pins.
1) Quality content is king
High-quality content that genuinely interests users and is therefore seen and read prevails. Tricks like bloated content and keyword overload are quickly spotted by algorithms. Therefore, primarily engaging and relevant content is commented on, saved, and shared—and only this, in turn, is ranked highly and motivates other users to follow a profile.
2) It’s not just about colorful pictures
Pinterest content is simple, right? Upload a few colorful images, and that's it. Far from it, because Pinterest actually offers more than just plain images, but also infographics, videos, and links to blog posts, e-books, and products. What's more, the latter three can be posted multiple times, each with a different image as the lead in the pin.
3) Design and optimize images
Ultimately, it's all about good images: A good eye-catcher is extremely important on Pinterest and is more likely to be recognized in the visual search engine than on other social media platforms. Therefore, it's worth investing a little more effort in a beautiful visual design. It's also important to optimize images for mobile devices, as 85 percent of Pinterest users access Pinterest via mobile devices. Pinterest currently recommends an optimal image size of 1,000 pixels (wide) by 1,500 pixels (high) and a 2:3 aspect ratio. Larger images are also possible, but will be cropped in the home feed and only displayed in full size after another click.
4) Find out what (still) interests you
What interests the community around my topic, product, or company? Pinterest search is the starting point for quick research. Simply log in to your Pinterest account and enter search terms related to the product or company in the search field. Pinterest completes the respective search query based on input from other users, similar to Google.
The search input on Pinterest completes search terms in a similar way to Google search.
Fig. 3: The search term "pizza" brings up related terms, such as "pizza rolls" and "pizza snails." Relevant brands also become visible.
5) Research keywords
The inspiration from the Pinterest search from the previous step can help you in the next step on Google, for example, with the Google Keyword Planner . With Google's free keyword planning tool, you can find keywords and phrases related to your topic. You can also check which terms promise higher search volume and lower competition. But why check on Google when it comes to Pinterest SEO?
First, Google's search data is the most comprehensive on the web. It's valuable, even if it may guatemala phone number data not perfectly match what Pinterest users are searching for. It can still provide insight into what's working and what's not. This input can also be used to optimize your own Pinterest content, attracting even more external traffic, which in turn benefits Pinterest.
6) Optimize descriptions
Research provides a good overview of what your target audience wants to see and read. This also helps tailor descriptions for your pins and boards to specific keywords, but a detailed description of your boards is also recommended in general.
7) Use hashtags
Hashtags became popular on Twitter and are also popular on Pinterest for classifying content and bringing it to the surface from the crowd. Theoretically, up to 20 hashtags can be added to each pin's description, but more than three or four can distract visitors or seem spammy. Therefore, it's better to focus on relevance and usefulness. Users will thank you!
8) Use Rich Pins
Rich Pins create dynamic links to a website. They can thus automatically keep information up-to-date; if changes are made to the website, the Rich Pin is updated accordingly. Rich Pins are particularly indispensable for e-commerce sites if, for example, the current price should always be displayed on Pinterest. In addition to Rich Pins for products, there are also Recipe and Article Rich Pins that keep ingredients and blog posts, among other things, up-to-date. For this purpose, a small HTML code is embedded on the website after registration for Rich Pins.