Keywords and Research
Posted: Sun Apr 20, 2025 8:27 am
1. Cost-Per-Lead (CPL)
If you spend $5 per click, and it takes 10 clicks to get a lead, your CPL is $50. That’s not automatically good or bad. It depends on your margins and lifetime value of a customer. If your average client is worth $1,000, $50 per lead is pretty solid.
2. Conversion Rate
This is the percentage of people who click your ad and then art director email list take the action you want, like filling out a form, making a purchase, or booking an appointment. If you’re doing local services, a typical conversion rate might hover around 5-15%. eCommerce can vary wildly.
3. Return on Investment (ROI)
ROI is the holy grail. You spent $1,000 on ads, you generated $4,000 in revenue. That’s a 4:1 ratio. High five. Keep going. If your ROI is 1:1 or worse, time to tweak your strategy or cut your losses.
Pro Tip: Google Analytics (GA4) or other analytics platforms can show you which keywords and ads bring the best leads. Double down on winners, minimize losers. Rinse, repeat.
If you spend $5 per click, and it takes 10 clicks to get a lead, your CPL is $50. That’s not automatically good or bad. It depends on your margins and lifetime value of a customer. If your average client is worth $1,000, $50 per lead is pretty solid.
2. Conversion Rate
This is the percentage of people who click your ad and then art director email list take the action you want, like filling out a form, making a purchase, or booking an appointment. If you’re doing local services, a typical conversion rate might hover around 5-15%. eCommerce can vary wildly.
3. Return on Investment (ROI)
ROI is the holy grail. You spent $1,000 on ads, you generated $4,000 in revenue. That’s a 4:1 ratio. High five. Keep going. If your ROI is 1:1 or worse, time to tweak your strategy or cut your losses.
Pro Tip: Google Analytics (GA4) or other analytics platforms can show you which keywords and ads bring the best leads. Double down on winners, minimize losers. Rinse, repeat.