Ideation programs with customers and suppliers

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These are spaces focused on collaboration, idea generation and idea sharing, where customers and suppliers can contribute to the company. Digital and virtual environments are generally created through the use of belgium mobile database intelligence and machine learning – which operate as innovation platforms – where the community can co-create solutions together with the brand.

The pharmaceutical company Bayer created an open innovation area in 2015 in Latin America, with the aim of promoting innovation in agriculture through partnerships with universities, public bodies and companies in the region.

The toy company Lego aims to encourage its customers to share their design ideas in a virtual environment. The suggested pieces may even end up on store shelves.