What are the biggest challenges facing a geolocation-based startup?

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D: The biggest challenge, and knowing that our main customer is tourists, is deciding between scattering the bikes throughout the city or locating them in the most central neighborhoods , where there's a greater concentration of tourists. This depends on the city, the level of competition, and the available bike parking space.

David, what is your day-to-day life like as a Business Developer for this company?
D: As the company's representative in Spain, I am in charge of the daily relationship with our franchisees.

Secondly, I participate in operational decisions while creating an affiliate network to maximize the business.

Finally, I'm in contact with the Marketing department to manage online acquisition campaigns.

You come from large-scale distribution companies like Henkel and Pepsico. What are the differences, from a business development colombia mobile database perspective, between these companies and a startup like Donkey Republic?
D: The main one is the level of responsibility and autonomy in decision-making. In large companies, it's difficult to have a clear impact on the company's results. In contrast, in a startup, everything is still to be done, and the opportunity to develop your ideas is much greater.

At Pepsico, you also worked in the e-commerce area. Is that where you decided to specialize in digital marketing and e-commerce? Why?
D: I find the opportunity that the Internet offers to people with good ideas but who don't have a large budget to start a business very interesting.

Digital marketing is key to the success of these online businesses, and I think it's very important to train in this field.

Furthermore, my goal is to be able to lead a Digital Marketing Department for a startup in the future.

Would you recommend studying Digital Marketing to business development enthusiasts? Why?
D: It depends on the sector they work in and their motivations. If they're drawn to the internet, I have no doubt that having knowledge of digital marketing will help boost their career.

I also think this Master's degree is very comprehensive and practical, which can allow you to find other opportunities not only in sales but also focused on Digital Marketing, a sector that is experiencing rapid growth.