In this article, I will explain what content marketing is and how to use it for your company's brand.
What is content marketing?
Content marketing is a marketing approach that seeks to engage with your audience by providing them with valuable content.
When you create relevant and informative content , it can add value to your brand, opening up the possibility of standing out to your audience. If customers are positively impacted — influenced, if you will — by the content you provide, they will have a better experience with your business.
According to a PWC study , 73% of all people say that customer experience is a factor when purchasing a certain product. But, only 49% of all companies are able to deliver that experience .
Therefore, if you use content marketing correctly and create a good experience with your interested audience, you will increase your chances of converting them into customers.
However, it is worth saying that engagement alone will not help you achieve your goals quickly. You need a more sustainable method to build a stronger bond with your potential customers by using the brand.
Why is branding important?
Branding is used to create an excellent and unforgettable impression of your products/services.
With branding, you can send a message to an audience that your products are not only different but also better compared to others.
Here are some reasons why you should invest in having a good brand:
Recognition
Recognition is when a potential customer can correctly identify your products/services through your logo or slogan.
If you want to build an online presence, it's important to make sure your website represents your business well .
Additionally, you should consider choosing the right domain name. While it can be challenging to decide on the best name to use, there are domain name generator tools that can make it easier for you to choose the right one.
Keep in mind, the more people know about your brand, the closer they will be to making a purchasing decision.
Business value
The better your brand, the easier it will be to add value to your business. In the long run, this will help your company sustain itself better.
Not only that, having a good brand will give you the opportunity to influence the market, whether in terms of product standards or prices.
For example, Apple is one of the leading companies in the world that uses branding to add business value. Even though most of the customers say that Apple products are expensive, they keep buying the latest products available as the brand has successfully positioned them as a valuable item worth investing in.
Loyalty
Brand loyalty occurs when your customers are fully engaged with your products and repeat purchases over and over again.
This is why brand loyalty is the biggest gambling data philippine concern for a company like Coca-Cola. They had managed to earn $81 billion in revenue from product sales in North America, during 2016 alone.
This success is due to the ability to convert brand love into ongoing or recurring purchases .
branding
How to improve brand recognition and visibility through content marketing
There are basically three ways to improve your brand awareness and visibility: content packages, interactive content, and guest blogging.
Content packs
Once you have a brand, you need to create great content that can reach a wider audience. That’s why content “packaging” is one of the best strategies worth trying.
With this content grouping , you can start with a relevant and informative blog post, which you can then share on your social media . Or, you can publish eBooks for people to download or print.
According to Sage Advice , an integrated experience can improve brand loyalty by up to 88% and using social media can lead to 71% faster responses. That said, using content packs to reach a wider range of prospects is a good idea to try.
Interactive content
Some trends indicate that in the coming years, customers will ask you to engage with them more. Delivering interactive content can be a great way to generate better engagement, because it facilitates active participation.
In fact, 91% of potential customers today demand visual and interactive content. Every customer needs a personalized response for every need they experience.
Since interactive content allows you to gather information from your customers to offer the best-fitting solution, you can also benefit from this method. By presenting personalized content, you can increase purchase intent by 78% for your customers.
Guest Blogging
When you write a blog post on a third-party site, you will get the benefit of better and wider exposure. That is why many people use guest blogging as a strategy to build brand awareness and visibility.
Not only that, guest blogging can help showcase your expertise in a certain niche. This is important for building trust with your potential customers . The more useful and informative content you write, the easier it is for your customers to find your brand. Thus, you will be able to create better awareness about it.
Now it's your turn
Brand recognition and visibility are critical to your business. You need to maintain your brand through the best marketing strategies out there, such as content marketing, because it aims to build a long-term relationship with potential customers.
With content marketing, you can use content to drive your brand strategy by improving awareness, business value, and loyalty.
Remember, there are three ways to improve brand awareness and visibility. Content bundles that make it easy to create more content to reach a wider audience, interactive content that can trigger higher purchase intent, and guest blogging that will help gain better exposure and authority.
It takes effort, but the rewards will be worth it. If you need help, contact me here .
