Helpful advice and tips (especially on saving)
Posted: Tue Dec 10, 2024 8:53 am
Everyone likes to receive useful tips and suggestions to better manage their savings or to save on domestic energy use.
These recommendations can come directly from brands and suppliers, especially if they are formulated through engaging content and “disinterested” methods, which do not give the annoying impression of wanting to give advice only to sell products.
Tools to deal with everyday difficulties 🛠
Today’s world is extremely complex and intricate, especially when it comes to money, economics, and energy resource management.
For the most ordinary people, it takes very new zealand whatsapp shopping data little to breathe a sigh of relief and feel reassured and protected: an advantageous offer, a transparently written contract, a product that truly takes into account contemporary needs , but also a friendly, reassuring and human tone of voice , which helps to regain a little confidence to face daily challenges.
Beware of the sensitivities of the contemporary world
Today's customers and prospects are paying close attention to sensitive and important issues , such as climate change, equity, acceptance and inclusion, and they expect the brands around them to do the same.
It is truly unthinkable, today, for those who work in the finance or energy sector not to include in their communication strategy contents or messages that explain the company's position on certain issues and make users understand that what is important to them is also important to suppliers.
Use of constant and recognizable communication codes
If you want to be on social media and you want to use it well, the least you can do isre-evaluate your graphic image and adapt it to the “linguistic” codes of social media, paying attention to formats , resolution, the use of clear and contemporary fonts , the use of colour palettes specifically designed to have an impact on a screen and the selection of photographs or illustrations that are in step with the times and that best convey the soul of the brand.
Always create a variable number of ads between 3 and 5 , to put them in competition and see which one works best. In fact, the text/creative mix could give different results.
In the ads section, you need to manage their publication method in 2 phases (image below):
Phase 1: Rotate ads regularly to give everyone an equal chance of being seen by users in the initial phase of the campaign (first 4/5 days)
Phase 2: Optimize for performance to reward only the content that actually performs best after the initial learning phase.
If your target audience is not in a state of urgency and does not have an immediate problem to solve, but still has the characteristics of your buyer persona, the best approach will be to work on latent demand.
To attract the attention of your target audience, it will be important to create a message that is suitable for your audience, offering the classic lead magnet such as an e-book, but also video tutorials, discounts, downloadable reports, free trials, quizzes and various tests , in order to obtain a micro-conversion (and have data that can be used for more direct commercial actions).
These recommendations can come directly from brands and suppliers, especially if they are formulated through engaging content and “disinterested” methods, which do not give the annoying impression of wanting to give advice only to sell products.
Tools to deal with everyday difficulties 🛠
Today’s world is extremely complex and intricate, especially when it comes to money, economics, and energy resource management.
For the most ordinary people, it takes very new zealand whatsapp shopping data little to breathe a sigh of relief and feel reassured and protected: an advantageous offer, a transparently written contract, a product that truly takes into account contemporary needs , but also a friendly, reassuring and human tone of voice , which helps to regain a little confidence to face daily challenges.
Beware of the sensitivities of the contemporary world
Today's customers and prospects are paying close attention to sensitive and important issues , such as climate change, equity, acceptance and inclusion, and they expect the brands around them to do the same.
It is truly unthinkable, today, for those who work in the finance or energy sector not to include in their communication strategy contents or messages that explain the company's position on certain issues and make users understand that what is important to them is also important to suppliers.
Use of constant and recognizable communication codes
If you want to be on social media and you want to use it well, the least you can do isre-evaluate your graphic image and adapt it to the “linguistic” codes of social media, paying attention to formats , resolution, the use of clear and contemporary fonts , the use of colour palettes specifically designed to have an impact on a screen and the selection of photographs or illustrations that are in step with the times and that best convey the soul of the brand.
Always create a variable number of ads between 3 and 5 , to put them in competition and see which one works best. In fact, the text/creative mix could give different results.
In the ads section, you need to manage their publication method in 2 phases (image below):
Phase 1: Rotate ads regularly to give everyone an equal chance of being seen by users in the initial phase of the campaign (first 4/5 days)
Phase 2: Optimize for performance to reward only the content that actually performs best after the initial learning phase.
If your target audience is not in a state of urgency and does not have an immediate problem to solve, but still has the characteristics of your buyer persona, the best approach will be to work on latent demand.
To attract the attention of your target audience, it will be important to create a message that is suitable for your audience, offering the classic lead magnet such as an e-book, but also video tutorials, discounts, downloadable reports, free trials, quizzes and various tests , in order to obtain a micro-conversion (and have data that can be used for more direct commercial actions).