Take advantage of Advanced Analytics tracking

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While it's easier to set up basic Analytics tracking to collect data like sessions, page views, bounce rate, etc., the basic setup doesn't allow you to enable advanced tracking reports, including but not limited to eCommerce tracking, form tracking, and download tracking.

For example, if you need to enable ecommerce tracking without a plugin, you might want to manually add additional tracking code to your site. The problem with this approach is that even a small mistake can skew all of your Analytics data.

With MonsterInsights, you don't have to worry about data skewing because you don't need to touch any code during setup.

Without MonsterInsights, if you want to track custom events or social media business development directors stats, you'll likely need to hire a developer or spend hours setting it up yourself.

With MonsterInsights, you can enable advanced tracking features with the click of a button. Let’s take a look at some of MonsterInsights’ advanced tracking features.

Ecommerce Tracking : Enable ecommerce tracking for your WooCommerce or Digital Downloads store.
File Download Tracking : Find out exactly how many times users download your files.
Form Tracking : Track all your online forms with Google Analytics and collect data like form views, submissions, and conversion rates.
Ad Tracking : Understand which ad spaces generate the most revenue.
Facebook Instant Articles Tracking : Enable Analytics tracking on your Facebook Instant Articles.
Google AMP Tracking : Enable Google Analytics tracking on your Google AMP enabled pages.
Google Optimize : Turn on Google Optimize and start A/B testing your website.
5. Make informed decisions with ease

Google Analytics reports are comprehensive, but they can also be overwhelming at times. This also means that if you’re not an Analytics expert, you may have a hard time making informed decisions based on all of your Analytics reports.

Without a doubt, if you want to make informed decisions for your business, you need to learn the art of separating the wheat from the chaff – getting the right statistics that matter to your business from your overwhelming Analytics reports.

One of the best things about MonsterInsights is that it provides the most important reports that matter to your business in an easy-to-understand format.

MonsterInsights data analytics

This means that even if you’re not an analytics expert, MonsterInsights helps you easily make data-driven decisions that can have a positive impact on your business.

6. Find Analytics reports directly in your WordPress dashboard

With MonsterInsights, you can see your website’s performance at a glance right from your WordPress dashboard. If you want to check your website’s performance, you don’t necessarily need to log in to your Google Analytics account every day. Instead, you can easily find out by simply logging in to your WordPress dashboard.